Companies that use Arketa

Source: Analysis of tech stacks from 860 companies that use Arketa

I noticed that Arketa users are primarily small, local businesses with a strong focus on physical locations and community presence. The combination of Apple Maps appearing 10 times more frequently than average, along with Squarespace and straightforward marketing tools, tells me these are brick-and-mortar fitness studios, wellness centers, and similar appointment-based businesses that need customers to find their physical locations and book services.

The pairing of Later with Arketa makes perfect sense for businesses that rely heavily on Instagram and social media to showcase their spaces, instructors, and class atmosphere. These companies are building community through visual content. Then I see Klaviyo and Mailchimp appearing together, which suggests they're focused on email campaigns to drive class bookings and member retention. The appearance of HubSpot Sales Hub, even at smaller numbers, indicates some are taking a more structured approach to converting leads into members through trial classes or consultations.

The full stack reveals these are marketing-led businesses in early to mid-growth stages. They're not using complex enterprise sales tools or sophisticated product analytics. Instead, they're focused on the basics: getting found locally, looking professional online with Squarespace, staying top-of-mind through email and social media, and converting interested prospects into paying members. These businesses likely have under 50 employees and are focused on local market penetration rather than scaling nationally.

Source: Analysis of Linkedin bios of 860 companies that use Arketa

I analyzed these 73 companies and found that Arketa's typical customer operates boutique fitness studios and wellness centers. These aren't gyms with rows of equipment. They're businesses built around instructor-led classes in specific modalities like Pilates, yoga, barre, boxing, and functional training. Many offer multiple formats under one roof, mixing reformer Pilates with HIIT or pairing yoga with personal training. They're selling experiences and community, not just access to facilities.

Most of these businesses are small, independent operators with 2 to 50 employees. The LinkedIn data shows predominantly single-location studios or small multi-location chains with 2 to 7 studios. Very few have raised outside capital. When funding exists at all, it's typically seed stage or small Series A rounds. The exceptions like FitLab, Rumble Boxing, and Anytime Fitness appear to be franchisors or roll-up operators, but even they serve the same boutique fitness market.