Companies that use Zoom

Source: Analysis of tech stacks from 51,810 companies that use Zoom

I noticed that companies using Zoom tend to be growth-stage B2B companies with mature sales and marketing operations. The presence of tools like Pardot, Docusign, and Okta tells me these are organizations selling to other businesses, likely with contract values high enough to justify sophisticated agreement management and identity solutions. They're building enterprise-grade infrastructure while scaling their go-to-market teams.

The pairing of Zoom with Docusign is particularly telling. These companies are closing deals remotely and need seamless ways to move from video conversation to signed contract. When I see Okta alongside Zoom, it signals companies managing distributed teams with serious security requirements, probably because they handle sensitive customer data or have compliance obligations. The strong correlation with Lucidchart suggests these businesses involve technical or process-driven sales cycles where visual collaboration helps close deals. Fellow App's presence points to companies focused on meeting productivity, likely because their sales and customer success teams live in video calls.

The full stack reveals sales-led B2B companies in growth mode. They've moved beyond startup basics and invested in specialized tools for each function. Pardot indicates sophisticated marketing automation feeding the sales pipeline. Docker Hub shows they're running technical products that require proper development infrastructure. These aren't early-stage startups cobbling together free tools, nor are they enterprise giants with custom everything. They're in that critical scaling phase where they need professional-grade solutions but still value flexible, cloud-based tools.

Source: Analysis of Linkedin bios of 51,810 companies that use Zoom

I noticed that Zoom's customers span an incredibly diverse range of operational models, from educational institutions and nonprofits to manufacturing firms and tech companies. What they actually do varies wildly: some develop radiopharmaceuticals for cancer treatment, others manufacture metal stamping tools, run electric cooperatives, or provide staffing services. What unites them isn't their product or service, but rather their operational reality. They're organizations that need reliable communication infrastructure to coordinate distributed teams, serve clients remotely, or maintain continuity across multiple locations.

These organizations cluster heavily in the mature, established category. The vast majority employ between 50 and 500 people, with many operating for decades. Most show no recent funding activity, suggesting they're profitable, self-sustaining operations rather than venture-backed growth companies. When funding does appear, it's often private equity or debt financing rather than early-stage venture capital. The employee counts and geographic footprints suggest stable, operationally complex businesses rather than scrappy startups.