Companies that use Wati

Source: Analysis of Linkedin bios of 591 companies that use Wati

I noticed that Wati's customers span an incredibly diverse range of industries, but they share a common thread: they're service-oriented businesses that need to communicate directly with customers at scale. These aren't pure tech companies building software products. Instead, they're educational institutions teaching skills and languages, hospitality businesses managing accommodations, healthcare providers offering treatments, real estate firms handling property transactions, and retail operations selling everything from baby clothes to diamonds. Many are also B2B service providers like recruitment agencies, marketing consultancies, and HR solution platforms.

These companies sit firmly in the growth stage. Most have 11-200 employees, suggesting they've moved past the startup phase but aren't yet large enterprises. The funding data is telling: several mention seed rounds in the $1-5M range, and many describe themselves as "fastest-growing" or expanding their geographic footprint. They're at the stage where manual communication methods are breaking down but they lack the resources for enterprise-grade CRM systems.

Source: Analysis of tech stacks from 591 companies that use Wati

I noticed that Wati attracts digital-first businesses running customer-facing operations, particularly e-commerce and direct-to-consumer brands. The strong presence of Shopify alongside Facebook Ads and Google Search Console tells me these companies are building online stores and driving traffic through paid channels. They're optimizing their entire customer journey, from discovery to conversion, and Wati fits right into that flow as their WhatsApp engagement layer.

The pairing of Facebook Ads with Wati makes perfect sense for companies targeting customers in regions where WhatsApp is the dominant communication channel. They're likely running ads that drive conversations rather than just website clicks. The Microsoft Clarity correlation is particularly interesting because it shows these companies are serious about understanding user behavior and optimizing their digital properties. When combined with Bureau, which handles identity verification and fraud prevention, I see businesses dealing with financial transactions or compliance requirements, possibly in fintech or high-value e-commerce.

My analysis reveals these are marketing-led companies in growth stage, investing heavily in customer acquisition and conversion optimization. They're not enterprise giants with complex sales cycles. Instead, they're nimble businesses that need to respond quickly to customer inquiries and move people through the funnel fast. The emphasis on tracking tools and ad platforms suggests they're data-driven and focused on measuring ROI across every channel.