We detected 9,235 customers using UserCentrics and 397 customers with estimated renewals in the next 3 months. The most common industry is Software Development (6%) and the most common company size is 51-200 employees (30%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We are unable to detect churned customers for this vendor, only new customers
About UserCentrics
UserCentrics provides consent management platforms that help businesses obtain, manage, and document user consent for data collection on websites, apps, and connected TVs to achieve compliance with global privacy regulations like GDPR, CCPA, and LGPD while optimizing marketing performance through consented user data.
📊 Who in an organization decides to buy or use UserCentrics?
Source: Analysis of 100 job postings that mention UserCentrics
Job titles that mention UserCentrics
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Based on an analysis of job titles from postings that mention UserCentrics.
Job Title
Share
Senior Engineer Marketing Platforms
16%
Digital Analytics Consultant
16%
Senior MarTech Specialist
11%
Digital Marketing Manager
11%
I noticed that Usercentrics buyers span multiple technical and marketing leadership roles. The Vice President of Revenue Operations and Head of Investor Relations represent the strategic decision makers, accounting for 10% of roles mentioning the platform. However, the real purchasing influence comes from marketing technology managers, digital analytics teams, and data privacy specialists who collectively represent about 47% of the roles. These professionals prioritize GDPR compliance, consent management optimization, and building scalable tracking infrastructure across digital properties.
The day-to-day users are predominantly marketing engineers and analytics specialists who implement and maintain consent management platforms. I found these practitioners managing cookie banners, conducting A/B tests to optimize consent rates, ensuring tracking compliance across multiple regions, and integrating Usercentrics with tools like Google Tag Manager, Adobe Analytics, and various marketing automation platforms. One role specifically mentions being the Product Owner for Usercentrics, focusing on continuous optimization and stakeholder accountability for privacy processes.
The core pain point emerging from these postings centers on balancing growth with compliance. Companies seek to achieve what one posting calls ensuring precise and compliant data collection while maintaining high-quality analytics capabilities. Another emphasizes the need for robust technical tracking concepts and scalable frameworks for reliable data. A third highlights the challenge of implementing governance for Consent Management Platforms to ensure compliance with GDPR and CCPA. These organizations are clearly wrestling with the tension between data-driven marketing and privacy regulations across international markets.
🔧 What other technologies do UserCentrics customers also use?
Source: Analysis of tech stacks from 9,235 companies that use UserCentrics
Commonly Paired Technologies
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Shows how much more likely UserCentrics customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that UserCentrics users are predominantly European enterprise and mid-market companies with a strong emphasis on compliance and professional operations. The presence of Personio, a European HR management platform, appearing 88 times more frequently is a dead giveaway that these are primarily German-speaking or broader European organizations that take workplace digitalization seriously. These aren't scrappy startups but established companies managing structured employee bases.
The Eye-able pairing is particularly telling, showing up 162 times more often. This accessibility tool reveals that UserCentrics customers care deeply about digital compliance beyond just cookie consent. They're investing in making their websites accessible to users with disabilities, suggesting a mature approach to regulatory requirements. Similarly, the high correlation with Google Search Console points to companies that maintain professional, organic-driven web presences rather than relying solely on paid acquisition. When I see Miro appearing 40 times more frequently, it signals collaborative, distributed teams that likely work across multiple offices or remotely, which fits the European enterprise profile.
My analysis shows these are marketing-led organizations with sophisticated digital operations. The strong presence of LinkedIn Ads indicates B2B focus with proper budget allocation for professional networking channels. Combined with Intune for device management, we're looking at companies with IT departments managing corporate devices and security policies. They're past the scrappy growth stage and into scaling mode where compliance, employee management, and structured marketing become priorities.
👥 What types of companies is most likely to use UserCentrics?
Source: Analysis of Linkedin bios of 9,235 companies that use UserCentrics
Company Characteristics
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Shows how much more likely UserCentrics customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Country: DE
17.5x
Company Size: 1,001-5,000
10.4x
Funding Stage: Series B
10.1x
Country: AT
9.6x
Funding Stage: Series A
8.6x
Funding Stage: Private equity
7.5x
I noticed UserCentrics serves an incredibly diverse range of businesses, from industrial manufacturers and utilities to healthcare providers, nonprofits, and professional services firms. These aren't pure-play tech companies. They're organizations doing real-world work: manufacturing safety equipment, providing hospice care, distributing electricity, organizing conferences, running law firms, managing real estate, and operating museums. What unites them is a digital presence that requires privacy compliance, whether through e-commerce, client portals, appointment systems, or informational websites.
These companies skew toward established businesses rather than early-stage startups. The employee counts cluster heavily in the 11-200 range, with many in the 51-200 bracket. When funding information appears, it's often modest seed rounds or grants rather than large venture rounds. Many show no funding stage at all, suggesting they're profitable, family-owned, or traditionally financed. The emphasis on decades of operation, multiple locations, and established client bases all signal mature operations.
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