We detected 438 customers using TrueValidate, 168 companies that churned or ended their trial, and 14 customers with estimated renewals in the next 3 months. The most common industry is Banking (47%) and the most common company size is 51-200 employees (43%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We can't detect customers with API-only implementations or using it in mobile apps only (edge cases)
About TrueValidate
TrueValidate orchestrates identity, device and behavioral insights combining credit, public record and digital data with fraud analytics to help organizations verify consumer identities, detect fraudulent patterns and mitigate fraud risk while enabling seamless experiences for legitimate customers across digital channels.
🔧 What other technologies do TrueValidate customers also use?
Source: Analysis of tech stacks from 438 companies that use TrueValidate
Commonly Paired Technologies
i
Shows how much more likely TrueValidate customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that TrueValidate users are predominantly consumer-facing e-commerce brands focused on direct-to-consumer sales and customer experience optimization. The combination of Yotpo for reviews and loyalty, Attentive for SMS marketing, and Dash Hudson for social media management tells me these companies are building sophisticated, multi-channel customer engagement strategies. They're not just selling products online, they're building branded experiences and communities around their offerings.
The pairing of Yotpo and Attentive is particularly revealing. These companies are collecting customer feedback and immediately activating it through personalized SMS campaigns, creating tight loops between product reviews and conversion optimization. The presence of AudioEye, which provides web accessibility compliance, suggests these are professional, likely venture-backed operations concerned with risk management and inclusive customer experiences. Walmart Brand Shop appearing so frequently indicates many are established brands that have successfully expanded into major retail partnerships while maintaining their direct-to-consumer channels.
My analysis shows these are marketing-led organizations, likely in growth or scale stages rather than early startup phase. The sophistication of their stack, combining social commerce tools like Dash Hudson with performance marketing platforms like Rakuten Advertising, reveals they're running data-driven operations across multiple channels simultaneously. They're balancing brand building with performance marketing, which requires both budget and organizational maturity.
👥 What types of companies is most likely to use TrueValidate?
Source: Analysis of Linkedin bios of 438 companies that use TrueValidate
Company Characteristics
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Shows how much more likely TrueValidate customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Banking
377.0x
Industry: Financial Services
6.8x
Company Size: 51-200
6.3x
Country: US
5.2x
Company Size: 201-500
2.0x
Company Size: 11-50
1.1x
I noticed that TrueValidate's typical customer falls into two distinct camps: consumer product brands and community banks. On the consumer side, these are companies selling physical products directly to consumers, particularly in beauty, wellness, food and beverage, and home goods. I'm talking about brands like Liquid I.V. selling hydration packets, Peace Out Skincare with targeted treatments, Wondercide making pet care products, and True Citrus producing crystallized fruit powders. The other major segment is community banks, dozens of them, from Five Points Bank in Nebraska to Montgomery Bank in Missouri, all emphasizing their local roots.
These are predominantly mature, established businesses rather than venture-backed startups. The banks average 50 to + years in operation. Consumer brands show modest employee counts (11 to 50 is common) and limited funding history. When funding exists, it's typically private equity or modest Series rounds, not the massive venture capital you'd see with high-growth tech companies. Casper with its Series D stands out as an exception, not the rule.
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