Companies that use Toast POS

Source: Analysis of Linkedin bios of 19,404 companies that use Toast POS

I analyzed these ToastTab customers and found they are overwhelmingly food and beverage establishments operating physical locations where customers come to eat, drink, and socialize. The vast majority are restaurants, breweries, wineries, cafes, and bakeries. These aren't tech companies or B2B services, they're hospitality businesses serving prepared food and beverages directly to consumers. Many combine dining with entertainment like breweries with taprooms, restaurants with live music, or establishments featuring games and activities.

These are established small to mid-sized businesses, not venture-backed startups. Most show employee counts between 11-50 or 51-200, with very few reporting funding rounds. The companies that do show funding are typically small amounts like convertible notes under $100K. They have physical locations, often multiple sites, and many have been operating for years or decades. This suggests profitable, stable businesses that grew organically rather than through investor capital.

Source: Analysis of tech stacks from 19,404 companies that use Toast POS

I analyzed the tech stack data and it's clear that ToastTab users are restaurant and hospitality businesses, specifically those operating full-service or quick-service establishments with sophisticated operational needs. The combination of point-of-sale, loyalty programs, online ordering, and event management tools tells me these are restaurants focused on creating comprehensive digital experiences while managing complex day-to-day operations.

The pairing of Toast Rewards with ToastTab makes perfect sense since it's Toast's native loyalty program, showing these restaurants prioritize customer retention and repeat business. SpotHopper's strong correlation is particularly interesting because it's a social media marketing platform built specifically for restaurants, suggesting these businesses actively invest in local marketing and customer acquisition. The presence of TripleSeat indicates many of these establishments handle private events and banquets, requiring specialized booking and coordination software that integrates with their POS system. Restaurant365 appearing frequently tells me these operators need sophisticated back-office management for accounting, inventory, and labor costs across what are likely multi-unit operations or high-volume locations.

The full picture reveals these are operationally mature restaurants that take a systems-based approach to growth. They're not just using basic technology but building integrated stacks that connect front-of-house operations, marketing, online ordering, and financial management. These businesses appear to be in growth or scale-up stages, moving beyond single-location mom-and-pop operations into more sophisticated restaurant groups that need enterprise-grade tools.