We detected 502 customers using Partnerstack, 18 companies that churned or ended their trial, and 32 customers with estimated renewals in the next 3 months. The most common industry is Software Development (52%) and the most common company size is 51-200 employees (32%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Partnerstack
Partnerstack provides a partner ecosystem platform that enables B2B SaaS companies to recruit, onboard, manage, and scale affiliate, referral, and reseller partner programs through automated tracking, partner payouts, and a marketplace connecting companies with over 100,000 active partners.
📊 Who in an organization decides to buy or use Partnerstack?
Source: Analysis of 100 job postings that mention Partnerstack
Job titles that mention Partnerstack
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Based on an analysis of job titles from postings that mention Partnerstack.
Job Title
Share
Director of Partnerships
16%
Partner Operations Director/Manager
14%
Affiliate Marketing Manager
12%
Channel Manager/Director
10%
My analysis shows PartnerStack is primarily purchased by senior partnership and revenue operations leaders. Director of Partnerships roles make up 16% of hiring, Partner Operations positions account for 14%, and Affiliate Marketing Managers represent 12%. These buyers sit within Growth, Revenue, or Marketing departments and are focused on scaling indirect revenue channels. Their strategic priorities center on building scalable partner ecosystems, automating partner workflows, and driving measurable pipeline through referral, reseller, and affiliate programs.
Day-to-day users are hands-on partnership and affiliate managers who leverage PartnerStack for partner recruitment, onboarding, tracking, and commission management. I noticed practitioners are managing partner portals, monitoring performance dashboards, processing payouts, and coordinating co-marketing campaigns. They work cross-functionally with Sales, Marketing, and Customer Success to enable partners and optimize conversion rates across the partner funnel.
The pain points reveal companies want to professionalize informal referral programs and scale partner-sourced revenue without adding headcount. One posting seeks to "build a world-class partner program" and mentions being "a foundational member of our growing team." Another emphasizes the need to "turn affiliate into a revenue engine" rather than just "manage a program." Multiple roles mention building programs "from the ground up" or "from scratch," indicating PartnerStack serves companies establishing or restructuring their partner motions to drive predictable, measurable growth through indirect channels.
🔧 What other technologies do Partnerstack customers also use?
Source: Analysis of tech stacks from 502 companies that use Partnerstack
Commonly Paired Technologies
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Shows how much more likely Partnerstack customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Partnerstack are predominantly B2B SaaS companies with sophisticated, enterprise-focused go-to-market strategies. The presence of tools like Chili Piper for meeting scheduling, Outreach for sales engagement, and Vitally for customer success shows these are revenue operations powerhouses. They're not just building partner programs, they're scaling complex sales motions where partner-sourced deals likely represent a meaningful revenue channel.
The correlation with Chili Piper is particularly telling. Companies serious enough to automate meeting routing are typically dealing with high lead volumes and multiple sales team members. When paired with Partnerstack, this suggests they're routing partner-referred leads through the same polished qualification process as their direct channels. The extreme correlation with Pathfactory, a content experience platform, reveals another layer. These companies are using content to nurture enterprise deals and likely equipping their partners with similar assets to drive pipeline.
My analysis shows these are sales-led organizations, probably Series B and beyond, with ARRs likely in the tens of millions. The Atlassian StatusPage correlation indicates they're managing uptime transparency at scale, something that matters when you have enterprise customers and partners whose businesses depend on your reliability. Golinks appearing so frequently suggests large, distributed teams that need internal knowledge sharing. Vitally's presence confirms they're thinking deeply about customer health and likely tracking metrics on partner-sourced versus direct customers.
👥 What types of companies is most likely to use Partnerstack?
Source: Analysis of Linkedin bios of 502 companies that use Partnerstack
Company Characteristics
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Shows how much more likely Partnerstack customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series C
382.0x
Funding Stage: Series A
63.3x
Industry: Software Development
13.1x
Funding Stage: Seed
12.9x
Industry: Technology, Information and Internet
6.8x
Company Size: 201-500
2.6x
I analyzed these companies and found that PartnerStack's typical customer is a B2B software company selling tools that help other businesses work more efficiently. These aren't consumer apps or hardware manufacturers. They're building platforms for specific business functions like cybersecurity (CrowdStrike, Wiz, Vanta), marketing automation (ActiveCampaign, Attentive), project management (Hive, Airtable), accounting and finance (BILL, Lili), and developer tools (MongoDB, Databricks). Many offer what they call "platforms" rather than simple point solutions.
These companies span a wide range of maturity, but most are in aggressive growth mode. I see plenty of Series A through Series D companies with substantial funding rounds (TestGorilla raised $70M, Salesloft $100M, Guesty $130M), but also mature public companies like MongoDB and CrowdStrike. The common thread isn't stage, it's growth ambition. Even the larger enterprises present themselves as innovators disrupting their categories.
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