Companies that use BuiltFirst

Source: Analysis of Linkedin bios of 155 companies that use BuiltFirst

I noticed that BuiltFirst's customer base spans an incredibly wide range, from venture capital firms and startups to massive public companies like Microsoft and Mastercard, but a clear pattern emerges when I look at what they actually do. The technology companies build software platforms and infrastructure tools: compliance automation (Secureframe, Thoropass), data infrastructure (Confluent, Starburst), payment systems (VGS, Capchase), and collaboration tools (Notion, Zendesk). The VC firms invest in and support these exact types of businesses. Even the non-tech companies like WeWork and Jimmy John's are either tech-enabled or backed by major growth capital.

The stage distribution is fascinating. While there are giants like Microsoft and Shopify, the majority sit in that critical growth phase: Series A through C companies with 50 to 500 employees. They have product-market fit and real revenue, but they're scaling rapidly. The VC firms managing hundreds of millions to billions suggest they're backing companies at similar stages. Very few are true seed-stage or fully mature post-IPO companies.

Source: Analysis of tech stacks from 155 companies that use BuiltFirst

I noticed that BuiltFirst users are clearly enterprise B2B companies with sophisticated sales operations and a strong focus on customer success. The combination of tools like Gainsight, Mindtickle, and Watershed tells me these are growth-stage companies that have moved beyond early product-market fit and are now investing heavily in scaling their revenue teams and proving business impact to their customers.

The pairing of Mindtickle and Gainsight is particularly revealing. Mindtickle handles sales enablement and training, while Gainsight manages customer success and retention. This suggests companies that are simultaneously ramping up new sales reps while ensuring their existing customers see measurable value. Adding Watershed into the mix, which tracks carbon emissions and ESG metrics, indicates these companies are selling to enterprise buyers who care about sustainability reporting. They need to demonstrate their own environmental commitments to win deals.

Swoogo appearing so frequently is interesting because it's an event management platform. These companies are running their own user conferences, webinars, and customer events, which means they've reached a scale where community building and in-person engagement matter. When I see Glean and Decagon AI in the stack, it reinforces that these are operationally mature companies investing in AI-powered knowledge management and customer support automation.