Companies that use Otter Online Ordering

Source: Analysis of Linkedin bios of 149 companies that use Otter Online Ordering

I analyzed these 19 companies and found that Otter Online Ordering primarily serves food service establishments, specifically restaurants, bakeries, and food shops that prepare made-to-order items. These aren't packaged goods retailers. They're businesses where customers order specific dishes or items that get prepared fresh, from smash burgers and tacos to custom ice cream and baked goods. Most operate physical storefronts with pickup, delivery, and sometimes dine-in service.

These companies span the entire spectrum from very early stage to established chains. On one end, businesses like Brady's Bakery, Tatas Tacos, and Great Indian Food have just 2-7 employees. In the middle, companies like Malai, Baod Up, and Secret Burger Kitchen sit in the 11-50 employee range and appear to be scaling. On the other end, Shari's has over 800 employees with locations across multiple states. The majority cluster in that small to mid-size range of 2-50 employees, suggesting Otter appeals most to independent restaurants and emerging chains rather than enterprise-level operations.

Source: Analysis of tech stacks from 149 companies that use Otter Online Ordering

I noticed that Otter Online Ordering customers are clearly restaurants and food service businesses trying to manage multiple digital ordering channels simultaneously. The presence of DoorDash Storefront, Toast Online Ordering, and SpotHopper alongside Otter tells me these are establishments juggling third-party delivery platforms, their own direct ordering systems, and various marketing tools. They're not just dipping their toes into online ordering. They're fully committed to omnichannel food delivery.

The pairing with DoorDash Storefront makes perfect sense because Otter specifically helps restaurants aggregate orders from multiple delivery platforms into one system. These businesses are likely overwhelmed by managing DoorDash, Uber Eats, Grubhub, and their own channels separately. Toast Online Ordering appearing frequently suggests many are using Toast as their core POS system, and they need Otter to bridge the gap between their in-house technology and external delivery apps. SpotHopper's presence, a restaurant marketing platform, indicates these operators are actively trying to drive more direct orders and reduce their dependence on expensive third-party commissions.

The full stack reveals marketing-led operators at the small to medium business stage. They're investing in Facebook Ads and SpotHopper to build their own customer base while simultaneously accepting the reality of third-party delivery platforms. They're not sophisticated enterprise operations with custom integrations, but they're beyond basic mom-and-pop setups. These are growth-minded restaurant owners trying to maximize revenue across all channels without drowning in tablet chaos.