Companies that use OpenPanel

Source: Analysis of tech stacks from 32 companies that use OpenPanel

I noticed that OpenPanel users are running sophisticated, metrics-driven marketing operations with a strong emphasis on B2B acquisition and customer communication. The presence of LinkedIn Ads appearing 35.9x more often tells me these are companies targeting business customers, while the HubSpot Marketing Hub correlation suggests they're managing complex, multi-touch marketing campaigns. This isn't a consumer app crowd. These are B2B SaaS companies that need to track every step of their funnel.

The pairing of OpenPanel with Postmark is particularly revealing. Companies using both are clearly focused on transactional email delivery and want to track how those emails influence user behavior. When I see Microsoft Clarity alongside OpenPanel, it suggests teams are combining traditional analytics with session replay and heatmaps to understand not just what users do, but how they navigate through experiences. The Cloudflare correlation tells me these companies care about performance and security, which makes sense for products serving other businesses who expect reliability.

My analysis shows these are marketing-led growth companies, likely in the Series A to Series B range. They've moved beyond basic Google Analytics but want more control or different capabilities than enterprise tools provide. They're running paid acquisition campaigns, nurturing leads through email sequences, and obsessively measuring conversion rates at each stage. The emphasis on infrastructure tools like Cloudflare combined with marketing automation suggests companies with technical founders who still care about go-to-market efficiency.

Source: Analysis of Linkedin bios of 32 companies that use OpenPanel

I noticed OpenPanel attracts a fascinating mix of technology-forward companies, but they're not all pure SaaS plays. About a third are building AI or blockchain infrastructure, like Ocular AI's multimodal lakehouse or Zeeve's blockchain infrastructure. Another cluster provides software solutions for traditional industries: FigureFlow and Cashflowy automate finance, RentBamboo handles property management, Landeed digitizes property records. Then there are direct-to-consumer brands like Sassy Saints, fnp.ae, and PlayYourCourt that need robust analytics to understand their customers. Even the creative agencies like Meiré und Meiré and performance marketers are here, suggesting OpenPanel appeals to anyone who needs granular user behavior data.

These are overwhelmingly early-stage companies. Most have fewer than 50 employees, and the funded ones are at pre-seed, seed, or Series A stages with modest raises under $5M. Several are Y Combinator companies, a classic signal of very early traction. They're past the idea stage but still proving product-market fit, which explains why they'd choose OpenPanel over enterprise analytics tools that might be overkill or too expensive.