We detected 22,794 customers using OneTrust and 406 customers with estimated renewals in the next 3 months. The most common industry is Retail (8%) and the most common company size is 51-200 employees (24%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: We are unable to detect churned customers for this vendor, only new customers
About OneTrust
OneTrust manages user consent collection and preferences across web, mobile, and connected TV platforms by capturing purpose-based consent, automating compliance with global privacy regulations like GDPR and CCPA, and integrating consent data across marketing and analytics systems to enable responsible data use.
📊 Who in an organization decides to buy or use OneTrust?
Source: Analysis of 100 job postings that mention OneTrust
Job titles that mention OneTrust
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Based on an analysis of job titles from postings that mention OneTrust.
Job Title
Share
Director of Information Security/Cybersecurity
14%
Director of Risk Management/GRC
13%
Director of Compliance
9%
Director of Privacy/Data Protection
8%
My analysis shows that OneTrust buyers are concentrated in security and risk leadership, with Directors of Information Security (14%), Directors of Risk Management or GRC (13%), and Directors of Compliance (9%) leading purchasing decisions. Privacy leadership, including Directors of Privacy and Data Protection (8%), also plays a key role. These leaders are prioritizing integrated risk management across privacy, security, and third-party ecosystems, with many seeking to consolidate multiple compliance frameworks like SOC 2, ISO 27001, HIPAA, and GDPR into unified platforms.
Day-to-day users span a broader range, from Privacy Analysts and Compliance Specialists who manage records of processing activities, respond to data subject requests, and maintain consent frameworks, to GRC teams conducting vendor risk assessments and evidence collection for audits. I noticed significant use cases around cookie consent management, privacy impact assessments, policy governance, and third-party risk management workflows. Technical users leverage OneTrust for implementing consent SDKs and managing data flows across digital properties.
The core pain points revolve around scalability and automation. Companies want to move from manual, reactive compliance to proactive, automated risk management. Key phrases that stood out include building a robust compliance program that is resilient to changes in business practices and regulations, translating privacy requirements into business requirements with subject matter expertise, and ensuring risks are identified, quantified, prioritized, and communicated in business relevant terms. Organizations are clearly seeking to embed privacy by design while maintaining audit readiness across complex, global operations.
🔧 What other technologies do OneTrust customers also use?
Source: Analysis of tech stacks from 22,794 companies that use OneTrust
Commonly Paired Technologies
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Shows how much more likely OneTrust customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I analyzed the tech stack patterns and found that OneTrust users are sophisticated enterprise companies dealing with complex data flows and stringent compliance requirements. The combination of enterprise-grade security tools, marketing technology, and digital consent management tells me these are mature organizations operating at significant scale, likely multinational companies handling sensitive customer data across multiple touchpoints.
The pairing with Adobe Dynamic Tag Manager and Adobe Audience Manager reveals these companies run sophisticated digital marketing operations where tracking user behavior and managing audience data creates serious privacy obligations. They need OneTrust specifically because their marketing technology generates consent requirements. Similarly, the correlation with Akamai makes perfect sense since companies using content delivery networks at this level are serving customers globally and must navigate different privacy regulations across regions. The Proofpoint pairing shows these organizations take security seriously across all vectors, treating data privacy and email security as complementary concerns rather than separate issues.
The full stack screams enterprise marketing-led organizations, likely in their growth or maturity phase rather than early stage. Companies using this combination have substantial marketing budgets, complex customer acquisition strategies, and enough scale that compliance becomes a strategic priority rather than a checkbox. The presence of Miro suggests cross-functional collaboration around these privacy initiatives, indicating mature processes and dedicated teams. The Docusign correlation points to companies managing complex B2B relationships with formal agreements, not simple transactional businesses.
👥 What types of companies is most likely to use OneTrust?
Source: Analysis of Linkedin bios of 22,794 companies that use OneTrust
Company Characteristics
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Shows how much more likely OneTrust customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Secondary market
30.5x
Funding Stage: Series D
29.0x
Funding Stage: Series C
21.6x
Company Size: 1,001-5,000
8.6x
Company Size: 5,001-10,000
8.0x
Industry: Veterinary Services
7.6x
I noticed that OneTrust Consent Management Platform attracts an incredibly diverse range of companies, from manufacturing firms like Country Home Products and Franke Group to financial institutions like Delta Dental and Webster Bank, to healthcare providers like Haemonetics and WSA Audiology. What unites them is less about what they make and more about how they operate: these are companies that handle significant customer data across multiple touchpoints. They're retailers with e-commerce platforms, financial services processing sensitive information, healthcare companies managing patient data, media publishers building digital audiences, and B2B distributors running customer portals.
These are predominantly established, mature enterprises. The employee counts skew toward 200 plus staff, many operate across multiple locations or countries, and several mention decades of history (Basler since 1942, JD Sports since 1981, Baker Botts since 1840). While a few are growth-stage companies with recent funding rounds, the majority are stable organizations with complex operations, regulatory requirements, and established customer bases. Their scale and geographic reach suggest sophisticated digital operations requiring robust consent management.
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