Companies that use Omnilert

Source: Analysis of tech stacks from 250 companies that use Omnilert

I noticed something fascinating about Omnilert users: they're overwhelmingly educational institutions, specifically colleges and universities. Handshake appearing 86.7 times more frequently is the dead giveaway here since it's the dominant career services and recruiting platform for higher education. The presence of SiteImprove, which helps organizations meet accessibility compliance standards, reinforces this since universities must adhere to strict ADA and WCAG requirements for their websites.

The pairing of Emma (an email marketing platform popular in education) with Omnilert makes perfect sense. Universities need to communicate constantly with students, faculty, and parents through both routine marketing emails and emergency alerts. Omnilert handles the critical emergency notification side while Emma manages the everyday communications. Emburse appearing in this mix is interesting too since it's expense management software, and universities have complex reimbursement processes for faculty travel, student organization spending, and departmental budgets. These institutions are managing thousands of stakeholders and need robust systems for both mundane financial tasks and crisis communications.

The full picture reveals organizations that are compliance-focused, risk-averse, and serving large, diverse populations. These aren't fast-moving startups experimenting with cutting-edge tools. They're established institutions with complex stakeholder needs, legal obligations around accessibility and safety, and long buying cycles. They're primarily marketing-led in the sense that they invest heavily in student recruitment (hence Snap Ads for reaching younger audiences), but their purchasing decisions are committee-driven and heavily influenced by compliance requirements.

Source: Analysis of Linkedin bios of 250 companies that use Omnilert

I noticed that Omnilert's typical customers are educational institutions and community-serving organizations that manage physical campuses and need to communicate with large populations during emergencies. The majority are colleges, universities, and community colleges, followed by hospitals, healthcare systems, and government entities. These aren't companies building products to sell. They're institutions responsible for the safety of students, patients, staff, and visitors across multi-building campuses. They operate 24/7 facilities where timely emergency notifications can literally save lives.

These are mature, established institutions, not startups. I see founding dates stretching back to the 1800s (St. Joseph's Villa in 1834, Franklin Institute in 1824). Employee counts typically range from 200 to 5,000+. They're accredited, licensed, and heavily regulated. They receive grants and government funding rather than venture capital. Their focus is on compliance, operational excellence, and long-term sustainability rather than rapid growth or market disruption.