We detected 10,450 customers using Okta, 990 companies that churned or ended their trial, and 159 customers with estimated renewals in the next 3 months. The most common industry is Software Development (15%) and the most common company size is 51-200 employees (30%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Okta
Okta provides cloud-based identity and access management platforms that enable organizations to securely manage user authentication and authorization across applications, devices, and AI agents. The company's solutions include single sign-on, multi-factor authentication, and identity governance for both workforce and customer identities.
📊 Who in an organization decides to buy or use Okta?
Source: Analysis of 100 job postings that mention Okta
Job titles that mention Okta
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Based on an analysis of job titles from postings that mention Okta.
Job Title
Share
Director, Information Technology
20%
Director, Information Security
11%
IAM Analyst
10%
Systems Engineer
7%
My analysis shows that Okta buyers are primarily senior IT and security leaders, with Directors of Information Technology (20%) and Directors of Information Security (11%) leading purchasing decisions. IAM Analysts (10%) and Systems Engineers (7%) represent the specialized technical evaluators. These leaders are focused on modernization, zero trust architecture, and regulatory compliance. Their strategic priorities center on identity governance, privileged access management, and seamless integration across cloud and SaaS environments.
Day-to-day Okta users span a broader spectrum, from IAM engineers configuring SAML and SCIM integrations to IT support teams managing user provisioning and access reviews. Practitioners leverage Okta for employee lifecycle management, single sign-on across enterprise applications, multi-factor authentication, and API-driven automation. They integrate Okta with platforms like AWS, Azure AD, SailPoint, Workday, ServiceNow, and various MDM solutions to create unified identity fabrics.
The pain points reveal companies struggling with manual processes and security gaps. One posting seeks someone to "automate identity provisioning, de-provisioning, and access reviews" while another emphasizes the need to "eliminate guesswork" and provide "fast, actionable feedback." A third describes building "modern, intuitive workspace where teams can collaborate" and deliver "five-star service at scale." Organizations want to reduce friction, improve compliance posture, and create seamless authentication experiences that balance security with user productivity across increasingly complex, distributed technology ecosystems.
🔧 What other technologies do Okta customers also use?
Source: Analysis of tech stacks from 10,450 companies that use Okta
Commonly Paired Technologies
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Shows how much more likely Okta customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Okta users operate sophisticated, distributed technology environments that require serious orchestration. The presence of PagerDuty alongside Docker Hub tells me these companies run complex infrastructure with enough scale to need incident management. They're not startups running a simple application. They're organizations where system reliability matters enough to invest in both containerization and 24/7 monitoring.
The pairing of Okta with Box Enterprise and Adobe Audience Manager is particularly revealing. Box Enterprise suggests these companies have moved beyond basic file sharing to enterprise-grade content management, likely because they're handling sensitive data across many users. Adobe Audience Manager appearing 178 times more often means they're running substantial digital marketing operations that need to track customer data across multiple touchpoints. Okta fits right in the middle, managing identity and access for both internal teams and customer-facing applications. Qualtrics showing up 230 times more frequently reinforces this picture of companies investing heavily in understanding their customers through formal research programs, not just basic analytics.
My analysis shows these are sales-led and marketing-led enterprises in growth or mature stages. The Lucidchart correlation is telling because it suggests cross-functional collaboration at scale, where teams need shared workspaces for process mapping and planning. These aren't scrappy product-led startups. They're companies with established sales teams, marketing operations, customer success functions, and IT departments that need centralized identity management because they've outgrown simpler solutions.
👥 What types of companies is most likely to use Okta?
Source: Analysis of Linkedin bios of 10,450 companies that use Okta
Company Characteristics
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Shows how much more likely Okta customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series E
176.2x
Funding Stage: Series D
86.3x
Funding Stage: Secondary market
74.6x
Company Size: 1,001-5,000
7.7x
Company Size: 5,001-10,000
5.4x
Country: KR
5.3x
I noticed that Okta's customers span an incredibly wide range of industries, but they share a common thread: they're organizations managing complex digital operations with distributed workforces. These aren't just tech companies. I'm seeing construction firms like Frampton Construction, pension providers like Ilmarinen, logistics companies like AMB Logistic, healthcare providers like SimpliFed, educational institutions like Fay School, and even a mathematics museum. What unites them is that they're all running sophisticated technology stacks that require secure access management across multiple systems and users.
The company size and maturity varies wildly, from 7-person startups like Hooglee to 81,000-employee giants like Capital One. However, I'm seeing a concentration in the 51-200 and 201-500 employee ranges. Many are well-funded growth-stage companies with Series B or C funding, like LangChain with $125M, Cyberhaven with $100M, and Legora with $80M. These are companies past the scrappy startup phase but still scaling rapidly.
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