Companies that use Lunio

Source: Analysis of Linkedin bios of 384 companies that use Lunio

I analyzed these Lunio customers and found they span an incredibly diverse range of industries, from safety equipment suppliers and funeral planning services to luxury hotels and home furnishings retailers. What unites them isn't what they sell, but rather that they're all consumer-facing businesses that need to reach customers digitally. These companies market physical products or services that require significant online visibility, whether that's Stew Leonard's selling groceries, Capital on Tap offering business credit cards, or Flash Pack organizing adventure travel experiences.

These are predominantly established, mature businesses rather than early-stage startups. The employee counts tell the story: most have 50-500+ employees, with many exceeding 1,000. Very few show recent venture funding, and when they do have funding stages listed, it's often private equity or post-IPO. Companies like Biffa have been operating since 1912, Regus has thousands of employees, and homechoice generates hundreds of millions in revenue. These are real businesses with significant operational scale.

Source: Analysis of tech stacks from 384 companies that use Lunio

I noticed something striking about Lunio users: they're serious digital advertisers running complex, multi-channel paid campaigns at scale. The combination of Google Ads, TheTradeDesk, Taboola, and Teads tells me these companies are investing heavily in performance marketing across search, programmatic display, and native advertising channels. They're not dabbling in ads. They're running sophisticated operations that need protection from click fraud and invalid traffic.

The pairing of TheTradeDesk with Adobe Dynamic Tag Manager is particularly revealing. These companies are buying programmatic inventory through demand-side platforms and need robust tag management to track everything properly. Add Treasure Data, a customer data platform, into the mix and you see a clear pattern: they're collecting first-party data, activating it across multiple ad platforms, and measuring performance carefully. Lunio fits perfectly here because when you're spending this much on paid media, even a small percentage of fraudulent clicks represents serious wasted budget.

The full stack reveals marketing-led organizations that treat advertising as a core competency, not an afterthought. These are likely growth-stage or mature companies with dedicated performance marketing teams and substantial ad budgets. They've moved past basic Google Ads campaigns into programmatic and native advertising, which suggests both sophistication and scale. The presence of enterprise-grade tools like Treasure Data indicates they have the resources and technical capability to implement complex marketing technology.