Companies that use Hudu

Source: Analysis of job postings that mention Hudu (using the Bloomberry Jobs API)

My analysis shows that Hudu is purchased almost exclusively by IT leadership at managed service providers (MSPs). While no director-level roles appeared in these postings, the hiring patterns suggest MSP owners and IT directors are investing in standardized documentation infrastructure. They're hiring IT Support Specialists (44%), Systems Administrators (19%), and Service Desk Engineers (13%) who must maintain client documentation as a core responsibility, indicating leadership views Hudu as essential operational infrastructure rather than a nice-to-have tool.

Day-to-day users are frontline IT support staff who rely on Hudu to maintain client documentation, track software licenses, manage passwords, and document network configurations. I noticed one role specifically focused on maintaining client documentation within Hudu, including managing license renewals, standardizing templates for assets and networks, and building internal knowledge base articles. Technicians across multiple postings are expected to maintain accurate documentation in Hudu alongside their primary support duties, using it as their single source of truth for client environments.

The pain points center on operational consistency and efficiency in multi-client environments. Companies want staff who can ensure systems operate smoothly and securely while maintaining meticulous documentation for incidents and client environments. One posting emphasized the need to standardize templates and keep vendor details up to date, while another required documenting support activities and solutions for future reference. These MSPs are clearly trying to scale their operations through better documentation practices and knowledge management.

Source: Analysis of Linkedin bios of 803 companies that use Hudu

I noticed that Hudu's typical customers are primarily IT service providers and managed service providers (MSPs), though they also serve a diverse range of organizations that rely heavily on technology infrastructure. The core group includes companies like Livewire Information Systems, Cascade, IT Acceleration, and einsnulleins that explicitly describe themselves as providing "managed IT services," "IT solutions," or "outsourced IT." Beyond pure MSPs, I see manufacturers, healthcare facilities, construction firms, legal practices, and government offices that all need robust IT infrastructure management.

These are established, mature businesses rather than startups. The employee counts typically range from 11 to 500, with many in the 50-200 range. Most show no venture funding, suggesting they're profitable, self-sustaining operations. Several explicitly mention being family-owned or employee-owned. They have physical locations, multiple offices, and long operating histories. This isn't the Silicon Valley growth-at-all-costs model, these are steady, regional businesses serving their communities for years or decades.

Source: Analysis of tech stacks from 803 companies that use Hudu

I noticed that Hudu users are almost exclusively managed service providers (MSPs) and IT service companies. Every tool on this list is purpose-built for MSPs: remote monitoring and management platforms, professional services automation software, and IT documentation tools. This tells me Hudu sits squarely in the MSP ecosystem, serving companies that manage technology infrastructure for multiple clients simultaneously.

The pairing with IT Glue is particularly revealing since IT Glue is Hudu's direct competitor in the documentation space. Seeing both tools appear frequently suggests these companies are either migrating between platforms or running them side by side during a transition period. The extremely high correlation with ConnectWise Manage and Datto PSA makes perfect sense because MSPs need robust ticketing and billing systems to track work across dozens or hundreds of client environments. ScreenConnect's strong presence confirms these companies need reliable remote access tools to service clients without being physically on-site.

The full stack reveals these are service-led businesses operating on recurring revenue models. They're not selling products or building software. They're selling expertise and ongoing management, which means their operations center on efficiency, client retention, and technician productivity. Most appear to be in growth or scaling stages rather than early startup phase, since they're investing in multiple specialized tools rather than trying to make do with basic options. The presence of competing documentation platforms suggests a mature enough market where companies actively evaluate and switch between vendors.