We detected 7,550 customers using Grafana and 365 customers with estimated renewals in the next 3 months. The most common industry is Software Development (21%) and the most common company size is 11-50 employees (36%). Our methodology involves discovering internal subdomains (e.g., grafana.company.com) and certificate transparency logs.
Note: We can only detect customers who started a self-hosted instance of Grafana on their own servers or in cloud infrastructure. We are also unable to detect churned customers for this vendor, only new customers
About Grafana
Grafana provides an open source platform for monitoring and observability that visualizes data from any source through interactive dashboards with charts, graphs, and alerts. The platform supports querying metrics, logs, and traces from databases, cloud services, and infrastructure to enable real-time monitoring and performance analysis.
📊 Who in an organization decides to buy or use Grafana?
Source: Analysis of 100 job postings that mention Grafana
Job titles that mention Grafana
i
Based on an analysis of job titles from postings that mention Grafana.
Job Title
Share
Director of DevOps/Platform Engineering
20%
Vice President of Engineering
18%
Director of Site Reliability Engineering
15%
Director of Infrastructure/Cloud Operations
12%
My analysis shows that Grafana purchasing decisions are overwhelmingly made by infrastructure and platform engineering leadership. Directors of DevOps and Platform Engineering represent 20% of roles, followed closely by VPs of Engineering at 18% and Directors of SRE at 15%. These leaders are building what multiple postings describe as "developer platforms" and "self-service automation frameworks" to enable faster software delivery. Their strategic priorities center on modernization, moving from legacy systems to cloud-native architectures, and establishing observability as a core capability across engineering organizations.
The day-to-day users are DevOps engineers, SREs, and platform engineers who leverage Grafana for monitoring production systems, tracking SLIs and SLOs, and maintaining platform reliability. These practitioners are embedded in teams managing Kubernetes clusters, multi-cloud environments, and high-transaction systems. They use Grafana alongside Prometheus for metrics collection, building dashboards that reflect real-world customer usage patterns, and establishing alerting frameworks that enable proactive incident prevention.
The pain points are consistently about scale, reliability, and enabling developer velocity. Companies seek "high availability, performance, and scalability" while reducing "time-to-market and operational costs." One posting emphasized the need to "improve stability and resiliency of business critical web applications," while another focused on "observability improvements" and "toil reduction." The recurring theme is transforming from reactive firefighting to proactive, automated monitoring that supports rapid innovation without compromising system reliability.
🔧 What other technologies do Grafana customers also use?
Source: Analysis of tech stacks from 7,550 companies that use Grafana
Commonly Paired Technologies
i
Shows how much more likely Grafana customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Grafana users are infrastructure-focused companies with sophisticated DevOps and monitoring practices. The extreme correlation with tools like Argo CD, Kibana, and Jenkins tells me these are engineering-led organizations that have invested heavily in automation, continuous delivery, and observability. They're likely running complex distributed systems where monitoring isn't optional, it's critical to keeping services running.
The pairing with Argo CD is particularly revealing. Companies running GitOps deployments need real-time visibility into their Kubernetes environments, and Grafana provides exactly that. Similarly, the Kibana correlation makes perfect sense. These teams are collecting logs through the ELK stack and metrics through Grafana, building a complete observability solution. The Jenkins presence suggests mature CI/CD pipelines where build and deployment metrics feed directly into Grafana dashboards. And Zabbix appearing so frequently indicates these companies monitor traditional infrastructure alongside their modern cloud-native stack.
The full picture shows me these are technical product companies, likely in growth or scale-up stages. They're product-led rather than sales-led, the kind of places where engineers make purchasing decisions and adopt tools bottom-up. GitLab and SonarQube appearing together with the monitoring stack suggests they care deeply about code quality and developer velocity. These aren't startups duct-taping things together or enterprises buying integrated suites from single vendors. They're companies in that middle zone where engineering excellence becomes a competitive advantage.
👥 What types of companies is most likely to use Grafana?
Source: Analysis of Linkedin bios of 7,550 companies that use Grafana
Company Characteristics
i
Shows how much more likely Grafana customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Country: KZ
21.4x
Funding Stage: Undisclosed
20.5x
Funding Stage: Series A
15.2x
Funding Stage: Seed
14.3x
Industry: Blockchain Services
13.7x
Country: RU
11.1x
I noticed that Grafana users span an incredibly diverse range of operations, but they share a common thread: they're running complex technical systems that generate data requiring real-time monitoring. These aren't simple businesses. I'm seeing IoT platforms tracking livestock health, payment gateways processing transactions, fintech companies managing lending operations, logistics firms coordinating deliveries, and software development shops building custom applications. They're building infrastructure that can't afford downtime, whether that's drone data platforms, blockchain traceability systems, or AI-powered customer service tools.
These companies skew heavily toward the scaling phase. Most have between 10 and 200 employees, with funding stages ranging from bootstrapped to Series B. I'm seeing lots of seed and pre-seed startups alongside established players with hundreds of employees. The employee counts often feel inflated or inconsistent with their descriptions, suggesting growing pains or rapid expansion. Many mention recent innovations, new products, or aggressive growth plans. They're past the pure startup chaos but haven't reached enterprise stability yet.
Alternatives and Competitors to Grafana
Explore vendors that are alternatives in this category