Companies that use Google Adsense

Analyzed and validated by Henley Wing Chiu
All publisher ad solutions Google Adsense

Google Adsense We detected 16,963 customers using Google Adsense and 618 customers with estimated renewals in the next 3 months. The most common industry is Retail (15%) and the most common company size is 11-50 employees (26%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.

Note: We are unable to detect churned customers for this vendor, only new customers

About Google Adsense

Google Adsense enables website owners and content creators to earn money by displaying targeted advertisements from Google's advertiser network on their sites, blogs, or YouTube channels. Publishers receive payment based on ad clicks or impressions, while Google handles ad selection, placement, and payments automatically.

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Company Employees Industry Region YoY Headcount Growth Usage Start Date
The News Enterprise 51–200 Newspaper Publishing US N/A 2025-12-31
froots 11–50 Financial Services AT +25% 2025-12-31
Kamsys Techsolutions India Private Limited 51–200 Advertising Services IN -3.5% 2025-12-31
Kosher on a Budget 2–10 Retail US N/A 2025-12-31
The Jindal Group 51–200 Real Estate IN N/A 2025-12-31
One Knoxville SC 2–10 Spectator Sports US N/A 2025-12-31
The River Source Treatment Center 51–200 Mental Health Care US 0% 2025-12-31
Jobber 501–1,000 Software Development CA +31.8% 2025-12-31
The Drag Audio Production House 11–50 Media Production US +50% 2025-12-31
Country Roads magazine 11–50 Book and Periodical Publishing US 0% 2025-12-31
Jornal Hoje em Dia 51–200 Newspaper Publishing BR -2.9% 2025-12-31
Defy Appliances 1,001–5,000 Manufacturing ZA +12.5% 2025-12-31
WLR FM 11–50 Media Production IE +6.8% 2025-12-31
Kashmir Observer 11–50 Broadcast Media Production and Distribution IN -8.6% 2025-12-31
XOLO 501–1,000 Telecommunications IN N/A 2025-12-31
Teafloor ( A Venture by Budwhite Teas Pvt. Ltd. ) 11–50 Food & Beverages IN N/A 2025-12-31
DÉSHERBANT RADIKAL 2–10 Retail FR N/A 2025-12-31
Vitabiotics India 2–10 Retail IN N/A 2025-12-31
Clean Water 11–50 Industrial Machinery Manufacturing BR +28.6% 2025-12-31
La Opinión-El Correo de Zamora 11–50 Newspaper Publishing ES -2.9% 2025-12-31
Showing 1-20 of 16,963

Market Insights

🏢 Top Industries

Retail 2043 (15%)
Broadcast Media Production and Distribution 711 (5%)
Newspaper Publishing 634 (5%)
IT Services and IT Consulting 534 (4%)
Software Development 503 (4%)

📏 Company Size Distribution

11-50 employees 4290 (26%)
2-10 employees 4084 (25%)
51-200 employees 3767 (23%)
201-500 employees 2159 (13%)
501-1,000 employees 928 (6%)

📊 Who in an organization decides to buy or use Google Adsense?

Source: Analysis of 100 job postings that mention Google Adsense

Job titles that mention Google Adsense
i
Job Title
Share
Director of Sales
24%
Director of Engineering
18%
Digital Marketing Specialist
13%
Vice President of Engineering
6%
I noticed that Google AdSense purchasing decisions are split between sales leadership (24% Directors of Sales) and technical leadership (18% Directors of Engineering, 6% VPs of Engineering). These buyers are focused on monetization strategy and revenue optimization. The digital marketing specialists (13%) serve as bridge roles between strategy and execution, managing both client-facing campaigns and internal optimization efforts.

The day-to-day users are primarily ad operations specialists, digital marketing managers, and backend engineers who implement and optimize AdSense placements. I found they're responsible for managing ad inventory, conducting A/B testing on ad layouts, tracking performance metrics like CTR and CPC, and integrating AdSense with other platforms. One posting mentioned managing "Google AdSense, AdMob, Google Analytics, and Firebase" as core technical responsibilities, while another described "scoping, building, and reporting on digital advertising campaigns."

The pain points center on maximizing revenue while maintaining user experience. Companies want to "maximize search monetization" and achieve "scalable and sustainable results." I saw repeated emphasis on finding "the right balance between Revenus Ads and Web Perfs" and implementing "data-driven strategies" for optimization. Several postings mentioned helping publishers and developers with "広告収益の最大化" (maximizing advertising revenue), revealing a strong global focus on helping content creators monetize effectively through programmatic advertising.

🔧 What other technologies do Google Adsense customers also use?

Source: Analysis of tech stacks from 16,963 companies that use Google Adsense

Commonly Paired Technologies
i
Technology
Likelihood
245.3x
187.8x
110.2x
14.9x
10.0x
7.9x
I noticed that companies using Google Adsense are clearly digital publishers and content-driven businesses focused on monetizing audience attention. The presence of tools like Pubmatic, Lotame, and Criteo alongside Adsense reveals these aren't just casual bloggers throwing ads on a website. These are sophisticated media companies running programmatic advertising operations at scale, where multiple ad exchanges and data management platforms work together to maximize revenue per visitor.

The pairing of Pubmatic with Google Adsense makes perfect sense because publishers rarely rely on a single ad network. Pubmatic serves as a supply-side platform that helps these companies auction their ad inventory across multiple demand sources simultaneously, ensuring they get the best possible rates. Lotame's strong presence is equally telling. It's a data management platform that helps publishers understand their audiences and create valuable audience segments they can sell to advertisers at premium rates. Criteo adds another layer, providing retargeting capabilities that command higher CPMs than standard display ads.

My analysis shows these companies operate with a marketing-led growth model where traffic acquisition is everything. The extremely high correlation with Google Search Console and Google Analytics indicates they're obsessed with organic search performance and visitor behavior. They need constant insight into what content drives traffic and how users engage once they arrive. Facebook Ads appearing frequently suggests they're also willing to pay for traffic when the unit economics work, likely promoting their best content to expand their audience base.

👥 What types of companies is most likely to use Google Adsense?

Source: Analysis of Linkedin bios of 16,963 companies that use Google Adsense

Company Characteristics
i
Trait
Likelihood
Industry: Newspaper Publishing
26.9x
Industry: Broadcast Media Production and Distribution
20.2x
Industry: Radio and Television Broadcasting
19.2x
Funding Stage: Convertible note
18.0x
Funding Stage: Corporate round
10.8x
Funding Stage: Equity crowdfunding
10.3x
I noticed that Google Adsense attracts a remarkably diverse set of content publishers and media companies. The typical user runs a digital platform that needs to monetize audience attention: news outlets (like Anchorage Daily News, Europa Press, GeekWire), niche publications (Relix Magazine covering live music, Neuroscience News), local broadcast stations (WFMZ-TV, KION NewsChannel 5), and specialized blogs (A Beautiful Mess for lifestyle content, Melodic Magazine for music). Beyond media, I see retailers with content-heavy sites, educational institutions, non-profits, and professional service providers who maintain blogs or resource centers.

These are overwhelmingly mature, established organizations rather than venture-backed startups. The handful with funding disclosed (like Invert at Seed stage or insiderOne at Pre-seed) are clear exceptions. Most signal maturity through their employee counts (often 50-200+), decades of operation, and stable business models. They're not hypergrowth companies chasing venture returns but sustainable media operations and local institutions.

Alternatives and Competitors to Google Adsense

Explore vendors that are alternatives in this category

Pubmatic Pubmatic

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