We detected 3,896 customers using Dropbox, 226 companies that churned or ended their trial, and 91 customers with estimated renewals in the next 3 months. The most common industry is Software Development (6%) and the most common company size is 51-200 employees (26%). Our methodology involves monitoring new entries and modifications to company DNS records.
Note: We only track companies on the business plan of Dropbox, and not individual plans
About Dropbox
Dropbox provides small, agile teams with file storage, PDF editing, document signing, and sharing capabilities in one centralized platform to help streamline project proposals, contracts, and file delivery without switching between apps.
📊 Who in an organization decides to buy or use Dropbox?
Source: Analysis of 100 job postings that mention Dropbox
Job titles that mention Dropbox
i
Based on an analysis of job titles from postings that mention Dropbox.
Job Title
Share
Administrative Assistant
6%
Vice President, Engineering
6%
Director, Design/Creative
4%
Director, Program Management
4%
My analysis reveals that Dropbox purchasing decisions span a remarkably diverse range of roles, with no single job title dominating the landscape. Administrative Assistants and Vice Presidents of Engineering each represent 6% of mentions, while various Director-level positions (Design/Creative, Program Management, Account Directors) each account for 4%. This fragmentation suggests Dropbox operates as a distributed purchase across organizations, where individual teams and departments make adoption decisions rather than a single buyer controlling enterprise-wide deployment. The strategic priorities I observed center on collaboration, remote work enablement, and cross-functional coordination, particularly for creative, technical, and client-facing teams.
Day-to-day users are primarily individual contributors handling file management, document sharing, and project coordination. I noticed roles spanning creative work (video editors, designers), administrative functions (executive assistants, project coordinators), technical teams (engineers, IT staff), and client services. Common workflows include maintaining organized file structures, sharing large creative assets, collaborating on documents across distributed teams, and managing client deliverables. One posting specifically mentions "familiarity with Dropbox and working with large files is a plus," highlighting its role in handling substantial creative and technical assets.
The pain points emerging from these postings center on distributed collaboration and file accessibility. Multiple roles reference working with "remote teams," "hybrid" arrangements, and coordinating across geographic locations. One creative agency describes needing to "coordinate tasks" and "route files for internal review," while another mentions managing "file management systems such as OneDrive, Egnyte, and Dropbox" interchangeably. The recurring theme is organizations seeking reliable, accessible platforms to support increasingly distributed workforces managing complex creative and technical projects.
🔧 What other technologies do Dropbox customers also use?
Source: Analysis of tech stacks from 3,896 companies that use Dropbox
Commonly Paired Technologies
i
Shows how much more likely Dropbox customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Dropbox users operate in highly collaborative, process-driven environments where cross-functional teamwork is essential. The combination of tools points to companies that rely on distributed work, visual collaboration, and standardized workflows. These are likely mid-market to enterprise companies that have moved beyond basic file sharing and need integrated systems to manage complex projects and agreements across multiple stakeholders.
The pairing of Dropbox with Asana (117.6x more likely) and Smartsheet (88.5x more likely) is particularly revealing. These companies aren't just storing files. They're managing intricate projects that require task assignments, timeline tracking, and status updates. Dropbox becomes the central repository where all project assets live, while Asana and Smartsheet provide the scaffolding for execution. Adding Docusign (54.7x more likely) to this mix tells me these workflows often culminate in formal agreements. This suggests companies with sales cycles, vendor relationships, or client deliverables that require signatures and approval chains.
The full stack reveals companies that are relationship-driven and process-oriented rather than purely product-led. The presence of Zoom (38.6x more likely), Miro (61.3x more likely), and Proofpoint email security suggests teams that collaborate extensively with external parties. They're conducting client meetings, running workshops, and handling sensitive information. These aren't lean startups iterating quickly. They're established companies with compliance requirements, multiple departments, and formalized processes for how work gets done.
👥 What types of companies is most likely to use Dropbox?
Source: Analysis of Linkedin bios of 3,896 companies that use Dropbox
Company Characteristics
i
Shows how much more likely Dropbox customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Private equity
14.4x
Funding Stage: Debt financing
12.3x
Funding Stage: Series unknown
7.7x
Industry: Broadcast Media Production and Distribution
7.5x
Industry: Musicians
5.8x
Company Size: 1,001-5,000
5.7x
I noticed that Dropbox customers span an incredibly diverse range of industries, but they share a common thread: they're builders and creators working across distributed teams and complex projects. These companies include real estate firms managing property portfolios, entertainment companies producing live events and content, food service operations running multi-location franchises, construction firms delivering infrastructure projects, and professional services organizations serving clients nationwide or globally. What strikes me is that these aren't purely digital businesses. They're physical-world companies that need to coordinate people, manage projects, and share information across multiple locations and stakeholders.
The employee counts and funding stages tell an important story about maturity. While there are a few early-stage startups and VC-backed companies, the majority are established organizations with 50 to 5,000+ employees. Many are privately held family businesses, divisions of larger corporations, or mature companies that have been operating for decades. The Domino's franchises, event production companies, construction firms, and professional services organizations represent stable, revenue-generating businesses rather than cash-burning startups.
Alternatives and Competitors to Dropbox
Explore vendors that are alternatives in this category