Companies that use Dovetail

Source: Analysis of 100 job postings that mention Dovetail

My analysis shows that Dovetail buyers are predominantly UX research and design leaders, with Directors of Research (7%), Directors of Design (10%), and various VP-level design executives making purchasing decisions. These leaders are focused on scaling research impact, building design systems, and establishing user-centered design as a strategic function. I noticed recurring priorities around elevating design practice maturity, championing human-centered approaches across organizations, and translating insights into product strategy.

The day-to-day users are hands-on UX researchers (16%) and product designers (11%) who rely on Dovetail for synthesizing research findings, organizing insights repositories, and documenting user journeys. These practitioners conduct interviews, usability tests, and mixed-method studies, then need tools to tag data, identify patterns, and make insights accessible to product managers and engineers. The postings emphasize collaboration across product, engineering, and design teams.

Three pain points emerge clearly from the descriptions. Companies want to "democratize insights" and ensure "everyone on the product team has fast and easy access to customer insights." They need to "embed user research as a strategic driver" rather than an afterthought. Most tellingly, organizations are trying to "maintain a continuous understanding of our users" while scaling research practice. These teams are moving from ad-hoc research to systematic insight management that informs business decisions at scale.

Source: Analysis of tech stacks from 561 companies that use Dovetail

I noticed that companies using Dovetail are heavily invested in both customer experience and sales efficiency. The presence of Qualtrics and Gainsight together tells me these are companies that systematically collect, analyze, and act on customer feedback throughout the entire lifecycle. They're not just doing casual user research. They're running sophisticated Voice of Customer programs that feed directly into product decisions and customer success strategies.

The pairing of Dovetail with Chili Piper is particularly revealing. These companies care enough about the buyer experience to optimize meeting scheduling, suggesting they're in competitive B2B markets where every touchpoint matters. Add Highspot for sales enablement, and I see organizations that are teaching their sales teams to speak the language of customer insights. They're probably using research findings from Dovetail to create better sales content and positioning. ZipHQ's presence reinforces this, as it handles security reviews, another sign these companies are selling into enterprise accounts where the buying process is complex.

My analysis shows these are likely B2B SaaS companies in growth or scale-up stages, probably somewhere between Series B and pre-IPO. They're clearly sales-led but with a strong product-led undercurrent. The combination of customer research tools, sales acceleration platforms, and customer success software suggests they've moved past the scrappy startup phase into more sophisticated revenue operations. OneLogin appearing frequently confirms they're dealing with enterprise security requirements and managing larger, more distributed teams.

Source: Analysis of Linkedin bios of 561 companies that use Dovetail

I noticed that Dovetail's customers span an incredibly diverse range of industries, but what unites them is that they're building or improving complex products and services that directly impact people's lives. These aren't just selling widgets. They're companies creating healthcare technology that helps surgeons, financial platforms that democratize advice, real estate tools that simplify home buying, or educational resources that transform learning. Many are building software platforms, but even the non-tech companies like law firms and banks are deeply invested in modernizing how they serve customers.

The company size and maturity varies dramatically. I see established giants like Intuit, U.S. Bank, and Boston Scientific alongside Series A and B startups. However, the sweet spot appears to be growth-stage companies with 50 to 500 employees who've achieved product-market fit and are scaling. Many have raised significant funding (Series B and beyond) or are backed by private equity, suggesting they're past the survival stage and investing in operational excellence.