We detected 8,334 customers using DoorDash Storefront, 1,489 companies that churned or ended their trial, and 401 customers with estimated renewals in the next 3 months. The most common industry is Restaurants (61%) and the most common company size is 2-10 employees (90%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
About DoorDash Storefront
DoorDash Storefront provides a commission-free online ordering system that allows restaurants to accept orders directly from their own website, social media, or Google profile using DoorDash technology. Merchants only pay standard payment processing fees of 2.9% plus $0.30 per transaction with no monthly or subscription fees.
🔧 What other technologies do DoorDash Storefront customers also use?
Source: Analysis of tech stacks from 8,334 companies that use DoorDash Storefront
Commonly Paired Technologies
i
Shows how much more likely DoorDash Storefront customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that DoorDash Storefront users are overwhelmingly restaurants and food service businesses that are building their own direct ordering capabilities. The tech stack screams food industry, with Toast, Clover, and BentoBox all being restaurant-specific platforms. These aren't just restaurants using third-party delivery apps. They're trying to own the customer relationship by running their own online ordering alongside DoorDash's infrastructure.
The pairing with Toast Online Ordering is particularly revealing. Toast is a leading restaurant point-of-sale system, and seeing it 38.7x more likely means these are often established restaurants with proper kitchen management systems already in place. They're not mom-and-pop operations running on Square. BentoBox appearing 48.2x more frequently reinforces this, since it's a premium website and marketing platform built specifically for restaurants that want to look professional and drive direct orders. The presence of SpotHopper, a social media and local marketing tool for restaurants, tells me these businesses are actively working to build their own brand presence rather than relying entirely on marketplace discovery.
What stands out is that these companies are marketing-led and brand-conscious. They're at a stage where they've realized marketplace fees are eating their margins, so they're investing in owned channels. The Optimizely pairing suggests they're sophisticated enough to run A/B tests on their ordering experience. They're likely established restaurants with multiple locations or strong local presence, generating enough volume to justify the investment in direct ordering infrastructure.
👥 What types of companies is most likely to use DoorDash Storefront?
Source: Analysis of Linkedin bios of 8,334 companies that use DoorDash Storefront
Company Characteristics
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Shows how much more likely DoorDash Storefront customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Restaurants
26.6x
Industry: Food and Beverage Services
5.5x
Industry: Food & Beverages
5.5x
I noticed that DoorDash Storefront's typical customer is a local restaurant or food establishment focused on serving fresh, quality meals to their community. These aren't tech startups or e-commerce companies. They're brick-and-mortar businesses running pizzerias, cafes, steakhouses, bakeries, juice bars, and ethnic restaurants. Many emphasize made-from-scratch cooking, whether it's "hand-cut steaks grilled to perfection," "fresh baked goods," or food "prepared from scratch" daily.
These are established, local businesses rather than venture-backed startups. The employee counts typically range from 2-50 people, with most having zero funding noted. Many have been operating for decades (one since 1973, another since 1984), suggesting they're mature, stable operations rather than growth-stage companies. They often have one to five physical locations, occasionally expanding to become small regional chains.
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