We detected 29,530 customers using Docusign and 716 customers with estimated renewals in the next 3 months. The most common industry is Financial Services (10%) and the most common company size is 51-200 employees (24%). Our methodology involves monitoring new entries and modifications to company DNS records.
Note: We are unable to detect churned customers for this vendor, only new customers
About Docusign
Docusign unleashes business critical data trapped inside documents by connecting and optimizing agreement processes end-to-end using AI powered tools to automate creation, centrally store and analyze contracts, accelerate reviews and negotiations, and integrate with existing business systems.
📊 Who in an organization decides to buy or use Docusign?
Source: Analysis of 100 job postings that mention Docusign
Job titles that mention Docusign
i
Based on an analysis of job titles from postings that mention Docusign.
Job Title
Share
Director of Sales
10%
Director of Revenue Operations
7%
Director of Legal
4%
Director of Operations
4%
I noticed that Docusign buyers span revenue operations, legal, and sales leadership roles. Directors of Sales make up 10% of these postings, while Directors of Revenue Operations represent 7%, and legal and operations directors combine for another 8%. These leaders are focused on streamlining deal velocity, managing complex quote-to-cash processes, and ensuring compliance across enterprise contracts. They're hiring for roles that optimize systems integration, from Salesforce and CPQ platforms to CLM tools, suggesting Docusign sits at the heart of their revenue infrastructure.
Day-to-day users are predominantly sales operations specialists, contract administrators, customer service teams, and administrative assistants. These practitioners use Docusign to execute agreements, manage approval workflows, coordinate signature processes across stakeholders, and maintain compliance documentation. I found numerous references to managing document lifecycles, coordinating with legal and finance teams for contract execution, and ensuring timely completion of agreements. One posting mentioned responsibility for organizing signature workflows and tracking envelope completions, while another highlighted using Docusign for customer onboarding and vendor management.
The core pain point centers on speed and scale. Companies want to accelerate time-to-close while maintaining accuracy and compliance. One role description emphasized the need to streamline contract terms and approval processes to reduce deal friction. Another highlighted building scalable processes for high-volume contract execution. A third mentioned the goal of ensuring deals move quickly and compliantly through the pipeline. These organizations view e-signature as critical infrastructure for revenue generation and operational efficiency.
🔧 What other technologies do Docusign customers also use?
Source: Analysis of tech stacks from 29,530 companies that use Docusign
Commonly Paired Technologies
i
Shows how much more likely Docusign customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Docusign strongly favor tools for collaborative work and process orchestration. This combination suggests organizations with complex, multi-stakeholder workflows that require both visual collaboration and formal documentation. These aren't scrappy startups using free tools. They're companies investing in enterprise software to coordinate work across distributed teams and manage sophisticated operational processes.
The pairing with Smartsheet and ServiceNow is particularly revealing. These companies need to track multi-step processes that eventually require signatures or formal approvals. They're likely managing projects with procurement cycles, vendor onboarding, or customer implementations where contracts flow through multiple departments. The extremely high correlation with Lucidchart and Miro tells me these teams spend significant time mapping processes and planning collaboratively before executing. They're not winging it. They're documenting workflows, getting alignment, then formalizing decisions with Docusign.
My analysis shows these are mature, process-driven organizations, likely in their growth or scale-up phase. They've moved beyond ad-hoc operations and invested in systematic approaches to running their business. The presence of Asana Enterprise alongside these tools suggests they're coordinating complex projects with clear owners and timelines. This stack screams sales-led or partnerships-led growth, where deals involve multiple touchpoints, legal reviews, and formal agreements. These companies probably have longer sales cycles with contracts that require internal routing and external negotiation.
👥 What types of companies is most likely to use Docusign?
Source: Analysis of Linkedin bios of 29,530 companies that use Docusign
Company Characteristics
i
Shows how much more likely Docusign customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series E
58.3x
Funding Stage: Series D
28.5x
Funding Stage: Post IPO debt
26.7x
Industry: Banking
9.6x
Company Size: 1,001-5,000
8.1x
Industry: Insurance
4.9x
I noticed that Docusign's customers span an incredibly diverse range of operational activities, from manufacturing kitchen sinks and industrial doors to operating theme parks, providing healthcare services, and running financial institutions. What unites them isn't what they sell, but rather that they're established operators managing complex transactions, contracts, and documentation across physical and service delivery operations. These aren't purely digital companies. They're organizations with real-world assets, employees, facilities, and supply chains that require constant paperwork flow.
The vast majority of these companies are mature enterprises rather than startups. The employee counts cluster heavily in the 50-500 range, with many exceeding 1,000 employees. Very few list recent funding rounds, and those that do are typically Series A or later stage. The presence of multiple locations, decades of operating history, and references to being "one of the leading" providers in their sectors all signal established market positions. These aren't companies figuring out product-market fit. They're scaling operations or optimizing existing businesses.
Alternatives and Competitors to Docusign
Explore vendors that are alternatives in this category