Companies that use Dark Visitors

Source: Analysis of Linkedin bios of 126 companies that use Dark Visitors

I noticed that Dark Visitors attracts a fascinating mix of companies, but there's a clear throughline: these are organizations deeply invested in being discovered online. The list spans digital marketing agencies (SearchTides, Green Flag Digital, MoreVisibility), SaaS companies building modern business tools (Arphie, DeskDay, Lindy), content publishers (Technical.ly, ADWEEK, Motherly), and e-commerce brands (HAPARI, Cecil and Lou, Merry People). What unites them is that their success depends on showing up in the right places at the right moments, whether that's search engines, AI chatbots, or recommendation algorithms.

Looking at company size and maturity, I see mostly small to mid-sized operations. The employee counts cluster heavily in the 11-50 and 51-200 ranges. Many have raised seed or Series A funding, though plenty are bootstrapped or privately held. These aren't Fortune 500 enterprises with massive IT procurement processes. They're nimble enough to care about emerging technologies and young enough to adapt quickly when the rules change.

A salesperson should understand that Dark Visitors customers are early adopters who recognize a problem before it becomes obvious to everyone else. They're thinking about AI search optimization while their competitors are still focused solely on traditional SEO. They value being ahead of the curve, and they're willing to invest in tools that give them that edge.

Source: Analysis of tech stacks from 126 companies that use Dark Visitors

I noticed that Dark Visitors users are growth-focused B2B companies that invest heavily in digital marketing and care deeply about their web analytics and traffic quality. The combination of Ahrefs Web Analytics, LinkedIn Ads, and Reddit Ads tells me these companies are sophisticated about tracking where their traffic comes from and want to filter out bot activity that could distort their data. They're spending real money on advertising and need clean metrics to make informed decisions.

The pairing of Dark Visitors with Ahrefs Web Analytics is particularly revealing. Companies using both tools are serious about understanding their organic and paid traffic at a granular level. They likely discovered that bot traffic was inflating their numbers and making it harder to calculate true conversion rates or ROI on their marketing spend. Similarly, the strong correlation with LinkedIn Ads and Reddit Ads suggests these companies are running sophisticated B2B campaigns on multiple platforms and need accurate attribution data to know what's actually working.

The presence of Ashby, a recruiting platform, alongside CrazyEgg for behavioral analytics points to companies that are actively hiring and optimizing their entire funnel, from marketing website to careers page. These aren't early-stage startups just getting off the ground. They're more likely Series A or B companies with dedicated marketing teams who have mature enough analytics practices to even notice they have a bot problem worth solving.

A salesperson approaching Dark Visitors prospects should understand they're talking to analytically minded marketing or growth leaders who have budget for specialized tools and care about data accuracy. These buyers have likely already identified that bot traffic is skewing their metrics and are actively looking for solutions. They're not impulse buyers, but they understand the ROI of clean data and will move quickly once they see the value.