Companies that use Consent Studio

Source: Analysis of tech stacks from 176 companies that use Consent Studio

I noticed that Consent Studio users are primarily European B2B companies with sophisticated digital marketing operations and a serious focus on privacy compliance. The strong correlation with CookieBot (51.5x) and the prevalence of marketing analytics tools tells me these companies operate in regions with strict GDPR requirements and have built their growth engines around inbound marketing and paid advertising.

The pairing of LeadInfo (274x more likely) with LinkedIn Ads is particularly revealing. LeadInfo identifies anonymous website visitors from B2B companies, while LinkedIn Ads drives targeted traffic to their sites. This suggests these companies are running account-based marketing campaigns where they need to both attract the right visitors and track which companies are engaging with their content, all while managing consent properly. The presence of WebinarGeek (230x more likely) fits this pattern perfectly since webinars are a core lead generation tactic for European B2B companies. They're capturing leads through educational content, then using visitor identification to follow up with companies that showed interest but didn't convert.

The full stack reveals marketing-led B2B companies, likely in their growth stage. They've moved beyond basic marketing but aren't enterprise-scale yet. The combination of Google Search Console, Ahrefs, and LinkedIn Ads shows they're running multi-channel acquisition strategies with both organic and paid components. They're data-driven enough to invest in analytics but focused enough that consent management is still a distinct concern rather than buried in a larger compliance platform.

Source: Analysis of Linkedin bios of 176 companies that use Consent Studio

I noticed that Consent Studio's customers are predominantly practical, established businesses focused on direct customer service and physical operations. These aren't pure SaaS companies or tech startups. They're retailers like MS Mode and Lunenburg selling tangible products, healthcare providers like SDK kinderopvang and Nederlands Slaap Instituut delivering patient care, construction and installation firms like KSO Installaties and Nijkamp building infrastructure, and regional service providers like VBVB ICT and OptimaData solving operational problems. Many operate physical locations where they interact with customers face-to-face.

These are predominantly mature, stable businesses. The employee counts cluster heavily in the 11-50 and 51-200 ranges, with many explicitly mentioning decades of history (Goedhart since 1919, Frisia Makelaars since 1923, Bakeplus since 1934). Very few show venture funding, and when they do it's minimal. They're not hypergrowth startups chasing unicorn valuations. They're profitable, privately held companies that have been serving their markets for years.