We detected 35,000 customers using Cloudflare Zero Trust, 146 companies that churned or ended their trial, and 748 customers with estimated renewals in the next 3 months. The most common industry is Software Development (12%) and the most common company size is 11-50 employees (40%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Cloudflare Zero Trust
Cloudflare Zero Trust secures access for employees and contractors across self-hosted, SaaS, and non-web applications by enforcing identity and context-based Zero Trust policies that replace traditional VPNs. The solution provides granular least privilege access control while protecting against phishing and data leakage through integration with identity providers and endpoint protection platforms.
📊 Who in an organization decides to buy or use Cloudflare Zero Trust?
Source: Analysis of 100 job postings that mention Cloudflare Zero Trust
Job titles that mention Cloudflare Zero Trust
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Based on an analysis of job titles from postings that mention Cloudflare Zero Trust.
Job Title
Share
DevOps Engineer / SRE
19%
Information Security Engineer
11%
Systems Engineer
11%
Security Operations Center Analyst
7%
My analysis shows that Cloudflare Zero Trust purchasing decisions are predominantly made by security leadership and IT infrastructure teams. The single leadership role I found was a VP of Information Security at Consensus Cloud Solutions, though strategic direction also comes from roles like Security Architects, Cloud Security Consultants, and Senior IT Managers. These buyers are focused on modernizing legacy infrastructure, replacing traditional VPN access with Zero Trust Network Access, and implementing comprehensive security frameworks that span cloud environments, remote workforces, and hybrid operations.
The day-to-day users are overwhelmingly technical practitioners. DevOps Engineers and SREs represent 19% of roles, implementing Cloudflare Zero Trust alongside their broader infrastructure work with AWS, Kubernetes, and Terraform. Security specialists use it for endpoint protection, network detection, identity management, and SOC operations. Systems administrators deploy and maintain WARP clients, configure access policies, and troubleshoot connectivity issues. IT support teams provision Zero Trust enabled applications and manage remote access for global workforces.
I noticed three dominant themes across these postings. First, companies are urgently migrating away from VPNs, with multiple roles tasked to "replace traditional VPN access with identity-based, application-level private access" and "document and validate the VPN decommissioning strategy." Second, organizations seek to "implement and maintain robust monitoring" and "ensure secure and reliable communications" across distributed teams. Third, there is strong emphasis on integration, with roles requiring expertise in connecting Cloudflare with identity providers like Okta and Azure AD, SIEM platforms, and comprehensive security stacks to create cohesive Zero Trust architectures.
🔧 What other technologies do Cloudflare Zero Trust customers also use?
Source: Analysis of tech stacks from 35,000 companies that use Cloudflare Zero Trust
Commonly Paired Technologies
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Shows how much more likely Cloudflare Zero Trust customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Cloudflare Zero Trust are predominantly engineering-driven organizations building complex software products. The presence of tools like Sentry, Grafana Cloud, and Retool tells me these companies have substantial technical operations that require constant monitoring, debugging, and internal tooling. They're likely SaaS companies or technology businesses where uptime and performance directly impact revenue.
The pairing of Cloudflare Zero Trust with Sentry makes perfect sense because both tools serve companies obsessed with reliability. If you're monitoring every error in production with Sentry, you're also thinking carefully about secure access to your infrastructure. Similarly, Grafana Cloud appearing 212 times more often suggests these teams are running distributed systems that need observability and secure remote access. Retool's strong correlation is particularly telling because it shows these companies build custom internal tools rather than buying off-the-shelf software, which requires giving employees secure access to databases and APIs. Linear's presence indicates modern engineering teams that have moved beyond traditional project management to developer-first workflows.
The full stack reveals product-led organizations in growth stage, likely Series A through D. These aren't enterprise sales-led companies (they'd use Salesforce and traditional tools), and they're past the earliest startup phase (they have sophisticated internal operations). They're building products that other technical users adopt, which explains the need for both robust security and developer productivity tools. The Jira Service Desk correlation suggests they're managing customer support at scale, but doing it through technical ticketing systems rather than traditional CRM approaches.
👥 What types of companies is most likely to use Cloudflare Zero Trust?
Source: Analysis of Linkedin bios of 35,000 companies that use Cloudflare Zero Trust
Company Characteristics
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Shows how much more likely Cloudflare Zero Trust customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series E
40.9x
Funding Stage: Series C
12.7x
Funding Stage: Series B
12.5x
Industry: Computer and Network Security
8.6x
Industry: Computer Games
5.5x
Country: ID
5.2x
I noticed that Cloudflare Zero Trust users span an incredibly diverse range of businesses, from pet food subscription services and cannabis dispensaries to construction firms and title insurance companies. These aren't purely digital-first tech companies. They're businesses with physical operations: manufacturers making furniture and jewelry, distributors handling logistics and foodservice supplies, retailers selling shoes and rugs, service providers doing electrical work and property management. What unites them is that they all need secure digital infrastructure to support their core business, whether that's managing customer data, coordinating distributed teams, or running e-commerce alongside brick-and-mortar operations.
These are predominantly established, revenue-generating businesses rather than early-stage startups. The majority have 11-200 employees, with many in the 51-200 range. Very few show recent funding rounds, and when they do, it's typically modest seed or Series A amounts. The funded companies like Mindtickle and The Farmer's Dog are exceptions. Most appear to be profitable, mature businesses that have been operating for decades. They're at the stage where they need enterprise-grade security but may not have large IT departments.
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