We detected 6,738 customers using AWS API Gateway. The most common industry is Software Development (21%) and the most common company size is 11-50 employees (40%). Our methodology involves discovering internal subdomains (e.g., api.company.com) and certificate transparency logs.
Note: We are unable to detect churned customers for this vendor, only new customers
About AWS API Gateway
AWS API Gateway provides a fully managed service that enables developers to create, publish, maintain, monitor, and secure REST, HTTP, and WebSocket APIs at any scale. The service handles traffic management, authorization, access control, throttling, monitoring, and API version management while acting as a front door for applications to access backend services.
📊 Who in an organization decides to buy or use AWS API Gateway?
Source: Analysis of 100 job postings that mention AWS API Gateway
Job titles that mention AWS API Gateway
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Based on an analysis of job titles from postings that mention AWS API Gateway.
Job Title
Share
Director of Software Engineering
16%
Vice President of Engineering
11%
Director of Enterprise Architecture
9%
Director of Product Management
7%
My analysis shows that AWS API Gateway buyers are predominantly senior technical leaders, with Directors of Software Engineering (16%), VPs of Engineering (11%), and Directors of Enterprise Architecture (9%) leading purchasing decisions. These leaders are hiring for API platform modernization, microservices architecture, and digital transformation initiatives. Their strategic priorities center on scalability, security, and enabling self-service capabilities for internal and external developers.
Day-to-day users span a broad technical spectrum. Backend engineers, DevOps/SRE teams, and full-stack developers use API Gateway to build RESTful APIs, implement authentication and authorization, manage service-to-service communication, and monitor API performance. Cloud engineers leverage it alongside Lambda, ECS, Step Functions, and other AWS services to create event-driven architectures. Integration specialists use it to connect legacy systems with modern cloud applications, often managing complex data flows across multiple platforms.
The recurring pain points reveal companies struggling with legacy modernization and scale. Organizations seek to build "secure, scalable, and standards-based interoperability" and create "seamless, world-class digital experience" for customers. Multiple postings emphasize the need to "accelerate customer integrations" and enable "self-service developer" capabilities. Companies want to "modernize legacy systems" while ensuring "high availability and performance" at enterprise scale. The focus on API security, governance, and observability appears consistently across financial services, healthcare, and technology sectors.
🔧 What other technologies do AWS API Gateway customers also use?
Source: Analysis of tech stacks from 6,738 companies that use AWS API Gateway
Commonly Paired Technologies
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Shows how much more likely AWS API Gateway customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using AWS API Gateway are deeply committed to AWS infrastructure and building sophisticated, customer-facing digital products. The presence of Route 53 and SES appearing 35x and 27x more frequently tells me these are companies running production-grade applications entirely on AWS, managing their own domains and transactional email at scale. They're not just testing the waters with cloud services, they're all in.
The combination of Auth0 (58x more likely) and API Gateway reveals these companies are building secure, multi-client APIs that need enterprise-grade authentication. They're likely serving external customers or partners, not just internal teams. Meanwhile, Atlassian StatusPage appearing 60x more often suggests they're managing uptime transparency for customers who depend on their APIs. This pairs naturally with Jira Service Desk, indicating they run formal support operations for technical users who integrate with their platforms.
What surprises me most is HubSpot Marketing Hub showing up 19x more frequently. This tells me these aren't just backend infrastructure companies. They're running active marketing campaigns to attract developers and technical buyers. The full picture shows a product-led growth motion where they market to developers, offer self-service API access, but back it up with real support infrastructure when customers need help.
👥 What types of companies is most likely to use AWS API Gateway?
Source: Analysis of Linkedin bios of 6,738 companies that use AWS API Gateway
Company Characteristics
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Shows how much more likely AWS API Gateway customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Convertible note
31.3x
Funding Stage: Series B
25.1x
Funding Stage: Seed
24.3x
Industry: Data Infrastructure and Analytics
13.6x
Industry: Internet Marketplace Platforms
12.4x
Industry: Blockchain Services
11.1x
I noticed these AWS API Gateway users span an incredibly diverse range of activities, but most are building digital products or platforms that connect multiple services. They're creating booking systems, payment platforms, healthcare coordination tools, AI-powered applications, and customer-facing software. Many are technology-enabled service businesses rather than pure tech companies. They're building marketplaces, management systems, and customer engagement platforms that require reliable API infrastructure to connect frontend experiences with backend services.
These companies cluster heavily in the early growth stage. Most have 11-50 or 51-200 employees. The funding data shows many at seed or Series A stages, with several pre-seed companies and a few unfunded bootstrapped businesses. Very few are mature enterprises, though there are outliers like Siemens Energy and Norton Healthcare. The typical profile is a company that's moved past pure startup phase, has proven product-market fit, and is now scaling their technology infrastructure to handle growth.
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