Companies that use Adobe

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CrowdStrike Amazon Centrica Disney Aviva Rexel Sysco Microsoft S&P Global AT&T

We curated some interesting ways some companies are using Adobe below.

CrowdStrike

Cybersecurity · Austin, TX

CrowdStrike is a cybersecurity company, and their website, crowdstrike.com, runs entirely on Adobe Experience Manager. Every page, every piece of marketing content, every translated version of the site for different countries lives inside AEM.

What makes this interesting is how much of the site is built for a global audience. CrowdStrike sells to customers all over the world, so the same page needs to exist in multiple languages with the right local nuances. AEM is the tool that lets them spin up country-specific and language-specific versions of pages without rebuilding the site from scratch each time.

Behind the scenes, a small technical team owns the plumbing. They manage things like how URLs are structured so the site shows up well in Google searches, how images and videos are organized so marketers can find and reuse them, and who is allowed to publish what. A separate group of writers and marketers handles the actual day-to-day content, but they're working inside the system this team maintains.

The site also needs to be fast, work on phones, and meet accessibility standards so people using screen readers can navigate it. That work happens in AEM too, with developers turning designer mockups into real, responsive pages that load quickly across browsers.

Eventually, the goal is personalization. The team wants the website to show different content to different visitors based on what they're interested in, pulling in data from CrowdStrike's marketing tools to make that happen.

Amazon

Software Development · Seattle, WA

Amazon owns Audible, the audiobook company, and Audible's marketing team uses Adobe Target to run A/B tests on its websites and apps. The goal is to figure out what helps people discover audiobooks and start listening.

A typical test might pit two versions of the Audible homepage against each other, or try different ways of recommending the next book to someone who just finished one. The team sets up the test in Adobe Target, splits incoming visitors between the variants, and waits to see which version leads to more sign-ups, more listening, or more purchases.

The work is hands-on and technical. Someone has to plan each test, build the variants inside Adobe Target, and then analyze the results in Adobe Analytics afterward. When a test wins, the winning version gets turned into a permanent feature on the site. When it loses, the team learns something about what customers actually respond to and tries again.

Centrica

Utilities · Windsor, UK

Centrica is the parent company behind British Gas, the energy supplier that powers about one in three UK homes, along with Bord Gáis in Ireland and the smart-home brand Hive. Across all these brands, Centrica uses Adobe Target to run experiments on its websites, testing different versions of pages to see which one gets more people to actually sign up or buy something.

The clearest example is on the British Gas side, where they sell boiler repair plans, servicing, and home energy products online. Before settling on a final design for a sales page, they'll show one version to some visitors and a different version to others, then compare which one led more people to click through and buy. This kind of A/B testing is the bread and butter of how they decide what the site should look like.

The work goes beyond simple swaps like changing a button color. Centrica has people writing custom code inside Adobe Target to build entirely new versions of page elements, making sure each variation looks right on phones, tablets, and every kind of browser someone might use. The goal is small, steady improvements to things like conversion rate and average order value, measured in real money.

The same tool also powers personalization on their membership scheme. British Gas runs a loyalty program for customers, and Adobe Target helps tailor what different members see based on what's likely to keep them engaged and reduce the number who cancel.

Underneath all of it, the website itself is built on another Adobe product called Experience Manager, which is essentially the system that stores and publishes every page. Adobe Target sits on top, running the experiments. Adobe Analytics tracks what visitors actually do. Together they let Centrica treat the website like a product that's constantly being tuned rather than something they build once and leave alone.

The Walt Disney Company

Entertainment · Burbank, CA

Disney runs Adobe Experience Manager across an unusually wide span of its business, but the most interesting use sits inside Disney Experiences, the part of the company behind the theme parks, cruise ships, and vacation brands. The websites where people plan and book a Disney vacation, including the smaller but high-end brands like Adventures by Disney and National Geographic Expeditions, all run on Adobe Experience Manager.

The team running this platform uses AEM to build and manage the guest-facing pages, design reusable components that get used across different Disney sites, and make sure everything is fast, accessible, and looks right on every device. Multiple languages and regions are handled inside the same system, so the same page can be served to families in different countries without being rebuilt from scratch.

They're also layering artificial intelligence into the platform. They're using AEM to power things like smart search, recommendations, and content that adapts to who's visiting, so a family browsing cruise options might see something different than someone researching a guided African safari.

Disney also uses Adobe Experience Manager Assets, a related tool, as the central library for all the design files, photos, and creative materials its marketing and product teams work with. Disney+ has used it to organize the enormous flood of artwork that comes with launching shows and movies around the world, with the team setting up folders, controlling who can access what, and tagging files so they can actually be found again.

Underneath everything, AEM is treated as a serious piece of engineering infrastructure at Disney. The teams managing it handle upgrades, security, performance tuning, and integrations with other systems like ServiceNow and Jira, the same way they would for any business-critical platform.

Aviva

Insurance · London, UK

Aviva is one of the UK's largest insurance, savings, and retirement companies, serving millions of customers, and the most interesting use of Adobe sits inside its marketing team, where Adobe Campaign runs the day-to-day customer communications across the entire business.

When Aviva sends you an email about renewing your car insurance, a text reminder about a pension contribution, or a push notification through the MyAviva app, that message was built and sent through Adobe Campaign. The team uses it to plan who gets which message, build the actual campaigns, test them for accuracy, and deploy them across email, SMS, paid social, and in-app channels.

A lot of the work is genuinely technical. The campaigns are built on top of customer data, so the people running them write database queries and workflows to define exactly which customers should receive a particular message and when. They also report back on how each campaign performed, then tweak the next one based on what worked.

Alongside Adobe Campaign, Aviva runs its public website on Adobe Experience Manager, the content system that powers aviva.co.uk. A separate team uses it to build and publish pages, manage the forms customers fill out to get a quote, and keep the site fast, accessible, and easy to navigate. When Aviva launches a new product or updates how it talks about an existing one, the pages are built in AEM.

Rexel

Wholesale Distribution · Paris, France

Rexel is one of the world's largest distributors of electrical supplies, the company that contractors and builders call when they need wiring, lighting, switchgear, and the thousand other components that go into electrifying a building. Across its hundreds of branches in the US and beyond, Adobe Acrobat is the everyday tool that powers how Rexel quotes big construction projects.

When an electrical contractor is bidding on a new hospital, office tower, or industrial facility, they send Rexel a package of project drawings, specs, and material lists, often hundreds of pages thick and almost always as PDFs. Rexel's quotations specialists open these in Adobe to mark them up, measure them, pull out the relevant pieces, and figure out exactly what products the job needs.

From there, the team breaks the package apart and sends requests to manufacturers to get pricing on each component. The back and forth, the markups, the final proposal sent to the customer, all of it lives in PDF form, and Adobe is what makes that workflow possible.

Rexel also uses Adobe Sign to handle contracts with the manufacturers it buys from. When a new vendor comes on board or an existing supplier needs to update an agreement, the documents move through Adobe Sign for signatures rather than paper and scanners, and a separate team tracks everything through to completion.

Sysco

Food and Beverage Services · Houston, TX

Sysco is the largest food distributor in the world, the company that delivers ingredients and supplies to restaurants, hospitals, schools, and hotels across the US and beyond. What stands out is how much of Sysco's business runs on Adobe Analytics, the tool that tracks customer behavior on sysco.com.

Sysco is one of the biggest ecommerce companies in the country, even though most people have never thought of it that way. Restaurant owners and chefs log in to order everything from produce to paper towels, and Adobe Analytics tracks how they move through the site, what they search for, what they put in their cart, and where they drop off. That data feeds directly into how Sysco designs the buying experience.

A group of analysts inside Sysco's Digital Growth team pulls this data apart constantly. They run A/B tests on the website, measure how email and ad campaigns drive customers back, and figure out which changes actually lead to more orders. When Sysco launches a new feature or runs a promotion, Adobe Analytics tells them whether it worked.

On the creative side, Sysco's in-house design and communications teams use Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, to build everything from product training videos and microlearning modules to packaging designs, sales collateral, and internal newsletters. The video work is significant, since explaining a new Sysco-branded product line to thousands of sales reps and restaurant customers is much easier with a well-produced two-minute video than with a long document.

Microsoft

Software Development · Redmond, WA

Microsoft uses Adobe Experience Manager to run the marketing websites for its Cloud business, including the pages that introduce customers to products like Dynamics and the Power Platform. These are the sites a potential customer lands on when they're researching whether to buy.

The work happens inside a team called the Global Demand Center, where developers and program managers use AEM to build templates, design page layouts, and publish content across Microsoft's Cloud marketing sites. When Microsoft launches a new feature or runs a campaign, the pages get built in AEM and then pushed live to customers around the world. The team also handles the technical plumbing, things like custom components, workflows, and integrations with other Microsoft systems, so that marketers can update the site without needing engineering help every time.

What makes Microsoft's setup interesting is how much they layer on top of AEM. Adobe Analytics tracks how visitors move through the site, what they click on, and where they drop off. Adobe Target runs A/B tests to figure out which version of a page works best. Adobe Audience Manager groups visitors into segments based on their behavior and interests.

A data sciences team builds machine learning models that plug into all of this. The models predict what content a particular visitor is most likely to engage with based on signals like the pages they've already viewed, the search terms that brought them in, and the way similar visitors have behaved in the past. The Adobe stack then uses those predictions to serve a personalized version of the page, swapping in different headlines, images, or calls to action depending on who's looking.

The point of all this is conversion. Microsoft wants to lift the percentage of visitors who actually sign up for a Cloud service, reduce the percentage who leave without doing anything, and shorten the path from first visit to paying customer. Each piece of the Adobe stack handles a different part of that puzzle, and the machine learning layer ties them together.

S&P Global

Financial Services · New York, NY

S&P Global is the company that publishes credit ratings and the S&P 500 index, along with analytical reports and benchmark price data for industries like oil, gas, metals, and shipping. The most interesting thing about how they use Adobe is the way they automate document production with Adobe InDesign Server.

S&P Global publishes a constant stream of price reports and market analysis. These need to look professional and consistent, but there are far too many to design by hand. So a team of developers writes JavaScript that runs inside Adobe InDesign Server, pulling content out of S&P Global's internal systems, flowing it into pre-built InDesign templates, and generating finished PDF documents automatically. The developers design the templates themselves with placeholder frames and master pages, write custom plug-ins using the InDesign Server SDK, and build XML workflows to manage how content flows in and out. When a new price assessment comes in, the system spins up a fully formatted report in seconds.

Alongside this, S&P Global runs its public marketing websites on Adobe Experience Manager. A separate team uses AEM to manage the pages where customers research products, layered with Adobe Target for personalization, Adobe Analytics for tracking, and Adobe Real-Time CDP for stitching together what they know about each visitor. They also use Adobe Workfront to coordinate the work of their in-house creative agency, called The 199.

AT&T

Telecommunications · Dallas, TX

AT&T uses Adobe Experience Platform as the backbone for personalizing the digital experience millions of customers see every day. The goal is to make the att.com website, the myAT&T app, and every other digital touchpoint feel tailored to whoever is looking at them.

Adobe Experience Platform pulls together everything AT&T knows about a customer, things like which plan they're on, what they've browsed recently, what they've searched for, and how they've interacted with the company before. Adobe Real-Time CDP stitches all of that into a single unified profile. Adobe Journey Optimizer then decides what message or offer should reach that customer next, and Adobe Target serves up the right version of a webpage or app screen based on who's looking.

AT&T has built a whole product and engineering practice around running this Adobe stack. Data science teams plug machine learning recommendation models into the Adobe pipeline so the system can predict what each customer is most likely to engage with. Customer Journey Analytics tracks how people move across channels, from the website to the app to the call center, so AT&T can see the full picture of how a customer interacts with the company.

The business impact is measured in straightforward terms. Higher conversion rates, better customer satisfaction scores, longer customer lifetime value, more engagement. When a customer logs into the AT&T app and sees an upgrade offer that actually fits their plan, or when the homepage shows internet plans because that's what they were researching last week, Adobe Experience Platform is what made that happen.