Companies that use Zapier (business + enterprise users)

IRONSCALES UFL Yotpo UpGuard Zillow Okta LaunchDarkly Envoy Brex Jobber Pratham

We dug into our own data to find which companies are using Zapier in production. Here are real-world examples of how they use it.

IRONSCALES

Computer & Network Security - Tel Aviv, Israel

IRONSCALES is an AI-powered email security platform that protects organizations against phishing, business email compromise, and account takeover attacks.

IRONSCALES uses Zapier Interfaces to power the AI chat assistant on their website. The chatbot handles sales and support questions from site visitors, and non-technical staff can update the logic without involving engineering. Instead of buying a separate chatbot product, they built and deployed it directly through Zapier. IRONSCALES is also a Zapier Business customer.

UFL

Sports - Irving, Texas

The UFL is a professional spring football league formed from the merger of the XFL and USFL, featuring eight teams across the US.

The UFL uses Zapier Interfaces to power their fan marketing sign-up form, embedded directly on their website. The form collects name, email, favorite team, and SMS opt-in, and captures UTM parameters in hidden fields to track which campaigns drove the signup. It's built and hosted entirely in Zapier - no separate form tool needed. The UFL is a Zapier Business customer.

Yotpo

Software - New York / Tel Aviv

Yotpo is an eCommerce retention marketing platform used by brands like Steve Madden, Princess Polly, and Brooklinen for reviews, loyalty, SMS, and email marketing.

Yotpo uses Zapier in their marketing operations layer for webhooks, tracking pixels, and integrations between their marketing automation stack - Marketo and HubSpot - and other campaign tools. It connects systems across their Marketing Ops and CRM Strategy functions where direct integrations don't exist.

UpGuard

Cybersecurity - Sydney, Australia

UpGuard is a cyber risk management platform that helps organizations monitor their attack surface and assess third-party vendor risk.

UpGuard has built a dedicated internal automation practice with Zapier sitting alongside n8n as part of their workflow orchestration layer. It appears across at least five distinct functions - IT operations, security operations, AI and automation engineering, GTM systems, and demand generation - which is unusually broad for a company their size.

Their IT and security ops teams use it for SaaS integration and internal process automation, particularly around identity and access management workflows in Okta. Their AI & Automation team uses it as a workflow platform for building and teaching automation across the org. And their GTM Systems function uses it alongside n8n, Workato, and custom API work to connect their revenue stack, which includes Outreach, Gong, ZoomInfo, UnifyGTM, Chili Piper, and Pocus.

Zillow

Real Estate - Seattle, Washington

Zillow is the most-visited real estate platform in the US, used by millions of people to buy, sell, rent, and finance homes.

Zillow also publishes their own Zapier integration at zapier.com/apps/zillow/integrations, allowing other businesses to connect Zillow's property data and listings into their own workflows.

Internally, their Legal & Compliance team uses Zapier alongside n8n to build AI-powered automation for legal workflows - covering intake and triage, document processing, and integrations between their legal ops platform (Thomson Reuters HighQ) and core systems like Salesforce and Slack.

Their UX Research team uses it to automate how they recruit and manage study participants - real estate agents, property managers, and homebuyers - connecting Qualtrics, Salesforce, and Databricks into a pipeline that would otherwise require significant manual work.

Okta

Software - San Francisco, California

Okta is an identity and access management platform used by thousands of organizations to manage employee and customer logins across applications. They also publish their own Zapier integration at zapier.com/apps/okta/integrations, and are a paying Zapier partner.

Their Marketing Data Ops team uses Zapier to connect Marketo, Salesforce, and Clay - syncing data between these systems, monitoring live integrations for issues, and keeping lead and account data clean and up to date across their go-to-market stack.

What makes this notable is the context: Okta sells their own no-code automation product, Okta Workflows, which competes directly with Zapier. Their IT Automation team uses both - Okta Workflows for identity-focused automations, and Zapier for broader internal process work. Running both tools at the same time is a reasonable approach, but it does say something about where Zapier fills gaps that their own product doesn't.

LaunchDarkly

Software - Oakland, California

LaunchDarkly is a feature management platform that lets engineering teams control how and when new features are released to users. They also publish their own Zapier integration at zapier.com/apps/launchdarkly/integrations.

Their GTM Systems team uses Zapier alongside n8n and Clay to build signal-based automations across their revenue stack - which includes HubSpot, Salesforce, Outreach, Clay, Clearbit, Chili Piper, and Qualified. The specific use case is capturing GTM signals - things like buyer intent data, rep activity, lifecycle changes, and pipeline shifts - and triggering automated actions in real time based on what those signals indicate.

Rather than just scheduling or routing tasks, they're using Zapier as part of an orchestration layer that responds to what's actually happening in the sales motion as it happens.

Envoy

Software - San Francisco, California

Envoy makes workplace management software used by over 16,000 offices to handle visitor check-ins, desk booking, room reservations, and deliveries.

Their IT team uses Zapier alongside Okta to automate identity lifecycle events - when someone joins, changes roles, or leaves, Zapier handles the connected workflows around app provisioning and access changes.

Their Support Engineering team also uses it as part of their internal tooling stack alongside Intercom, Salesforce, and Retool - optimizing support workflows and reducing manual work across those systems.

Brex

Financial Services - San Francisco, California

Brex is a corporate card and financial platform used by over 35,000 companies including DoorDash, ServiceTitan, and Wiz.

Their Marketing Ops team uses Zapier as part of their lead lifecycle automation - handling lead scoring, data enrichment, qualification, and handoffs between Marketing, SDR, and Sales teams, alongside LeanData, Clay, and Segment.

The PLG side of the business uses it separately to automate manual processes across their self-serve acquisition stack, which runs on Segment, Marketo, and Salesforce.

Jobber

Software - Edmonton, Canada

Jobber makes field service management software used by over 300,000 home service businesses - plumbers, landscapers, painters - to quote, schedule, invoice, and collect payments. They also publish their own Zapier integration at zapier.com/apps/jobber/integrations, which lets their customers connect Jobber to other tools in their own workflows.

Their Marketing Operations team uses Zapier to pull data from their data warehouse into their marketing automation tools, feeding lifecycle campaigns and customer journeys with data that wouldn't otherwise be accessible directly from within those platforms.

Their Customer Ops engineering team uses it as part of their internal support tooling alongside Zendesk, Intercom, Slack, PagerDuty, and Jira - building automations that help their support team handle incidents and escalations without manual coordination between tools.

Pratham

Nonprofit - Mumbai, India

Pratham is one of India's largest nonprofit organizations, focused on improving education for underprivileged children across the country.

Pratham uses Zapier Interfaces to power the chatbot on their website. The bot answers visitor questions about their programs and work, with the "Built on Zapier" attribution visible at the bottom. It's the same approach as a commercial product team would take - a fully functional AI chat assistant built and hosted directly in Zapier, without a separate chatbot vendor.

It's a notable example of a nonprofit using Zapier for a customer-facing tool rather than internal automation.