Companies that use Whimsical

Source: Analysis of tech stacks from 121 companies that use Whimsical

I noticed that companies using Whimsical are heavily invested in internal productivity and knowledge management tools, which tells me these are likely high-growth B2B companies obsessed with operational efficiency. The presence of tools like Golinks, Glean, and ZipHQ shows they're building sophisticated internal systems to help employees find information and navigate resources quickly. These aren't companies throwing together basic workflows. They're intentionally designing how their teams communicate and collaborate.

The pairing of Whimsical with Glean is particularly revealing. Glean is an enterprise search tool that helps employees find information across all their applications, while Whimsical helps teams visualize ideas and processes. Together, they suggest companies are creating extensive documentation and visual systems that need to be searchable. The Golinks correlation reinforces this, since short links help teams reference internal resources quickly. Add in Segment's Business Plan tier, and I'm seeing companies that are data-driven and willing to pay premium prices for tools that scale with their complexity.

The full stack reveals these are sales-led B2B companies in rapid scaling mode. Mindtickle is a sales enablement and training platform, which appears alongside DX (developer experience analytics), suggesting companies with both technical products and sizable sales teams. They're likely Series B or later, large enough to justify enterprise-grade internal tooling but still growing fast enough that process documentation and knowledge sharing are critical pain points. They're probably 100 to 500 employees, at that inflection point where informal communication breaks down.

Source: Analysis of Linkedin bios of 121 companies that use Whimsical

I noticed that Whimsical's users are predominantly technology-enabled companies solving complex operational problems. These aren't traditional enterprises. They're building platforms, infrastructure, and automated systems across fintech (Stripe, Paxos, Clear Street), healthcare technology (K Health, Interwell Health, Synapticure), developer tools (Retool, Vercel, HashiCorp), and software infrastructure (Clari, Pendo, CloudBees). Many are creating what they call "platforms" or "ecosystems" that connect multiple stakeholders.

These are predominantly growth-stage companies. The funding data shows heavy Series B through Series F representation, with many raising $50M to $300M rounds. Employee counts cluster in the 200-1,000 range, suggesting companies past product-market fit but still scaling. Some notable exceptions include giants like Stripe, Intuit, and OpenAI, plus a handful of post-IPO companies. Very few are pre-seed or early stage.