Companies that use Virtuous

Source: Analysis of 100 job postings that mention Virtuous

My analysis shows that Virtuous is purchased primarily by development and fundraising leaders at nonprofit organizations. Directors of Development account for 17% of roles, with Development Managers at 10% and VPs of Development at 6%. These leaders are building comprehensive fundraising operations that span major gifts, foundations, corporate partnerships, and individual giving. They're responsible for meeting revenue targets ranging from hundreds of thousands to over $15 million annually, and they need systems that support donor cultivation, stewardship, and data-driven decision making.

Day-to-day users include development coordinators, grants managers, database administrators, and donor relations staff who maintain donor records, process gifts, generate reports, and manage acknowledgment workflows. These practitioners are handling tasks like uploading receipt letters, tracking gift commitments, running donor queries and segmentation, managing monthly giving programs, and ensuring data integrity across systems. The platform supports the entire donor lifecycle from prospecting through stewardship.

The core pain points center on scaling donor relationships and maintaining data quality. Organizations repeatedly mention needs for "accurate and timely reporting," "streamlined workflows," and "seamless donor experiences." One posting seeks help "ensuring the integrity of donor data" while another emphasizes "scalable processes and strong CRM hygiene." Multiple roles reference building "high-performing teams" and creating "virtuous cycles" of donor engagement, revealing that these nonprofits view their CRM as central infrastructure for growth and mission impact.

Source: Analysis of Linkedin bios of 408 companies that use Virtuous

I noticed that Virtuous serves predominantly nonprofits and mission-driven organizations that provide direct services to vulnerable populations. These aren't typical B2B software companies. They run homeless shelters, food banks, foster care programs, adoption agencies, mental health clinics, and community support services. Many offer wraparound services that address multiple needs simultaneously, from housing and food to counseling and job training. A significant portion also includes faith-based organizations, religious institutions, and ministries with explicit Christian missions.

These are mature, established organizations rather than startups. The typical organization has 50 to 200 employees, though some are larger. Many explicitly mention decades of operation, like "since 1969" or "founded in 1982." They operate multiple locations or programs, receive various funding streams including grants and United Way support, and hold certifications or accreditations from industry bodies. The stability and longevity suggest they're past survival mode and focused on sustainable growth and impact.

Source: Analysis of tech stacks from 408 companies that use Virtuous

I noticed that Virtuous users are primarily nonprofit organizations and charitable institutions. The presence of GiveButter (a peer-to-peer fundraising platform) appearing 179.8 times more frequently tells me these are organizations focused on donor engagement and online fundraising campaigns. This isn't a typical SaaS company profile at all. Instead, these are mission-driven organizations that need to manage relationships with donors, volunteers, and supporters.

The pairing with Little Green Light, another donor management system appearing 138.7 times more often, suggests these organizations are either migrating from or complementing their fundraising infrastructure. Regfox's strong correlation makes perfect sense too, since it's an event registration platform. Nonprofits constantly run galas, charity runs, and fundraising events that require registration management. The combination of Virtuous for donor CRM, GiveButter for peer-to-peer campaigns, and Regfox for event management creates a complete fundraising technology ecosystem. Constant Contact appearing 30.1 times more frequently reinforces this picture, as it's a straightforward email marketing tool that nonprofits use to communicate with their donor base.

The full stack reveals these are marketing-led organizations in the sense that they focus heavily on outreach, engagement, and relationship nurturing rather than traditional sales. They're likely small to mid-sized nonprofits based on the tool choices, which tend toward accessible, specialized nonprofit solutions rather than enterprise platforms. The presence of Yoast, an SEO plugin, suggests they maintain active websites to attract donors and raise awareness. These organizations operate on relationship cycles measured in years, not typical sales quarters.