We detected 5,822 customers using Vimeo, 1,197 companies that churned or ended their trial, and 149 customers with estimated renewals in the next 3 months. The most common industry is Software Development (14%) and the most common company size is 51-200 employees (32%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Vimeo
Vimeo provides a video hosting and creation platform enabling users to upload, edit, stream, and monetize high-quality videos with professional tools including customizable players, advanced analytics, privacy controls, live streaming capabilities, and collaboration features for creative professionals, businesses, and content creators.
📊 Who in an organization decides to buy or use Vimeo?
Source: Analysis of 100 job postings that mention Vimeo
Job titles that mention Vimeo
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Based on an analysis of job titles from postings that mention Vimeo.
Job Title
Share
Director of Marketing
12%
Director of Operations
8%
Program Director
7%
Director of Communications
6%
I noticed that Directors of Marketing (12%) and Directors of Operations (8%) lead purchasing decisions for Vimeo, followed by Program Directors (7%) and Communications Directors (6%). These buyers span education, nonprofits, event management, and professional services. Their hiring priorities reveal they're building content creation teams, digital marketing capabilities, and customer engagement programs that require robust video infrastructure.
Day-to-day users are marketing coordinators, content creators, event managers, and communications specialists who need to host, share, and embed video content. I found references to Vimeo being used for training videos, webinar hosting, educational content delivery, promotional materials, and internal communications. One operations role specifically mentioned managing "Vimeo OTT (over-the-top platform)" for membership organizations, while marketing positions describe creating "promotional, educational, and/or training videos" and managing video libraries.
The core pain point is scaling professional video delivery across organizations. Job descriptions emphasize "engaging learning experiences," "brand storytelling," and "compelling content for sales engagements, events, campaigns and digital channels." One position sought someone to "create cutting-edge modern motion content and video" while another needed expertise in "audio-visual production to digital platforms." These organizations want video that drives engagement, supports learning initiatives, and maintains brand quality without requiring enterprise-level production resources for every piece of content.
🔧 What other technologies do Vimeo customers also use?
Source: Analysis of tech stacks from 5,822 companies that use Vimeo
Commonly Paired Technologies
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Shows how much more likely Vimeo customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Vimeo tend to be mature, security-conscious organizations with sophisticated internal operations. The presence of tools like OneLogin, Proofpoint Security Training, and PagerDuty tells me these are established businesses that prioritize enterprise-grade security and reliability. They're not scrappy startups. They're companies that have reached a scale where identity management, security compliance, and incident response are non-negotiable.
The pairing of Docker Hub with Vimeo is particularly revealing. These companies have engineering teams building containerized applications, which means they likely have product or platform businesses requiring custom video integration. Go1's strong presence suggests they invest heavily in employee learning and development, pointing to larger workforces that need structured training programs. When I see Qualtrics alongside Vimeo, it indicates these companies are systematically measuring experience, whether that's customer feedback, employee engagement, or product research. Video likely plays a role in their training, communication, or customer education strategies.
My analysis shows these are probably product-led or hybrid growth companies in the growth to mature stage. They've moved past the earliest phases where companies cobble together free tools. The investment in enterprise security and the combination of developer tools with employee experience platforms suggests teams of 200 plus employees with dedicated IT, security, and learning functions. They're building products that require reliable video infrastructure rather than just using video for marketing campaigns.
👥 What types of companies is most likely to use Vimeo?
Source: Analysis of Linkedin bios of 5,822 companies that use Vimeo
Company Characteristics
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Shows how much more likely Vimeo customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series E
111.1x
Funding Stage: Series D
47.3x
Funding Stage: Series C
32.3x
Industry: Religious Institutions
5.2x
Company Size: 1,001-5,000
3.3x
Company Size: 5,001-10,000
3.3x
I noticed that Vimeo's customers span an impressive range of industries, but they share a common thread: they're all storytellers. These companies aren't just selling widgets or services. They're building brands, creating experiences, and communicating complex value propositions. I see healthcare companies explaining patient care innovations, nonprofits mobilizing support for causes, real estate firms showcasing properties, professional services firms establishing thought leadership, and tech companies demonstrating product capabilities. What unites them is the need to visually communicate their unique value.
My analysis shows a wide maturity spectrum, though mature and scaling companies dominate. I see established enterprises like Continental with 58,000+ employees, mid-sized organizations like Carenet Health with 2,000+ staff, and smaller operations under 50 people. The funding data is telling: many show no recent funding rounds because they're profitable and established. The Series A and Series B companies I found (LoyaltyLion, Quantum Systems, Prodigy Education) are scaling rapidly and professionalizing their brand presence.
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