We detected 1,109 customers using Verkada, 29 companies that churned or ended their trial, and 46 customers with estimated renewals in the next 3 months. The most common industry is Software Development (8%) and the most common company size is 201-500 employees (23%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Verkada
Verkada provides cloud-based physical security solutions that integrate seamlessly behind a single software platform, unifying video security, access control, air quality sensors, alarms, intercoms, and workplace tools through Verkada Command to help organizations protect their people and places.
📊 Who in an organization decides to buy or use Verkada?
Source: Analysis of 100 job postings that mention Verkada
Job titles that mention Verkada
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Based on an analysis of job titles from postings that mention Verkada.
Job Title
Share
IT Systems Administrator
15%
Physical Security Specialist
12%
Network Engineer
10%
Workplace Experience Specialist
8%
I noticed that IT Systems Administrators represent 15% of roles, followed by Physical Security Specialists at 12%, Network Engineers at 10%, Workplace Experience Specialists at 8%, and Security Technicians at 7%. The purchasing decisions span multiple departments, with IT and Facilities teams sharing responsibility. Directors of IT, Workplace Operations Managers, and Physical Security leads are strategically hiring for roles that can manage integrated building security systems. These buyers prioritize candidates who can handle both traditional infrastructure and modern cloud-based platforms, indicating Verkada fits into broader digital transformation initiatives.
Day-to-day users are primarily IT support staff, security technicians, and workplace coordinators who manage access control, video surveillance, and visitor management. One posting requires someone to "manage access to the school via the front door by confirming a visitor's business prior to granting entry" and "greet and check-in all guests using Verkada." Another seeks proficiency in "Verkada" alongside tools like Microsoft Office for workplace management. These practitioners use Verkada for monitoring building security, managing visitor logs, troubleshooting camera systems, and coordinating with facilities teams.
The pain points reveal organizations want unified, scalable security that reduces complexity. Companies seek "modern technology" to replace "outdated, on-premises systems" and want platforms that provide "seamless integration" across physical security components. Multiple postings emphasize the need for "reliable" and "easy to manage" systems that support "high-growth" environments. Organizations are clearly moving away from fragmented security tools toward consolidated platforms that non-security staff can operate effectively.
🔧 What other technologies do Verkada customers also use?
Source: Analysis of tech stacks from 1,109 companies that use Verkada
Commonly Paired Technologies
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Shows how much more likely Verkada customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed companies using Verkada have built their operations around enterprise-grade security and compliance infrastructure. The appearance of Okta, Navex One, and Proofpoint Security Training tells me these are organizations deeply concerned with protecting both physical and digital assets. This isn't just about having security cameras. These companies are treating physical security as part of a comprehensive risk management strategy that extends across their entire technology ecosystem.
The pairing of Verkada with Workday and Okta is particularly revealing. These companies are running centralized identity and HR systems that need to connect with physical access control. When someone joins the company in Workday, gets provisioned in Okta, and needs badge access through Verkada, that integration matters. Similarly, the Navex One correlation suggests these organizations have significant compliance requirements, likely in regulated industries where they need to document security measures and employee training alongside physical security controls. Rubrik's presence indicates they're backing up critical data with the same attention they give to physical security.
The full stack reveals operations-led companies in a growth phase where they're professionalizing their infrastructure. They've moved beyond scrappy startup tools and invested in integrated enterprise systems. The emphasis on training platforms like Proofpoint and collaboration tools like Lucidchart suggests distributed teams that need documented processes and security awareness. These aren't product-led companies with viral loops. They're organizations with complex compliance needs, probably in financial services, healthcare, or technology sectors with significant regulatory requirements.
👥 What types of companies is most likely to use Verkada?
Source: Analysis of Linkedin bios of 1,109 companies that use Verkada
Company Characteristics
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Shows how much more likely Verkada customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Private equity
31.2x
Industry: Primary and Secondary Education
12.9x
Funding Stage: Grant
11.4x
Company Size: 1,001-5,000
10.9x
Industry: Government Administration
7.8x
Industry: Education Administration Programs
6.6x
I noticed that Verkada's customers span an incredibly diverse range of operations, but they share a common thread: they manage physical spaces where security and visibility matter. These aren't just tech companies or retailers. I'm seeing construction firms like Hensel Phelps and Tutor Perini managing massive infrastructure projects, healthcare systems like Sentara Health and Premier Health Partners overseeing hospital campuses, school districts protecting students across multiple buildings, government agencies serving communities, logistics companies with sprawling warehouses, and even specialized manufacturers. What connects them is that they all operate facilities where knowing what's happening in real time is critical to their mission.
These are overwhelmingly established, mature organizations. I'm seeing employee counts typically in the hundreds to thousands, multi-location operations, and decades of operating history. Many mention being founded 50, 75, even -plus years ago. The funding stages skew toward stable companies: post-IPO, private equity backed, or simply profitable and self-sustaining. The few tech startups in the mix are well-funded Series B or later stage companies, not garage operations.
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