Companies that use Truevault

Source: Analysis of tech stacks from 251 companies that use Truevault

I noticed something fascinating about Truevault users: they're predominantly e-commerce brands, specifically direct-to-consumer companies operating at scale. The presence of Shopify Plus (42 companies), Attentive (107 companies), and tools like Dash Hudson tells me these aren't small merchants. They're established brands running sophisticated digital operations that need enterprise-level infrastructure, including secure data management through Truevault.

The pairing of Truevault with Attentive is particularly revealing. Attentive handles SMS and email marketing, which means these companies are collecting phone numbers, purchase histories, and personal preferences at volume. They need Truevault's security capabilities to protect this customer data while running aggressive retention campaigns. Similarly, BlackCrow AI analyzes customer behavior to predict purchases, which requires handling sensitive behavioral and payment data. These tools together suggest companies obsessed with personalized customer experiences but constrained by privacy requirements.

The presence of Superfiliate and NuOrder adds another layer. NuOrder is a B2B wholesale platform, indicating many of these brands operate hybrid models, selling both directly to consumers and through retail partners. Superfiliate manages affiliate and influencer programs, meaning they're running multi-channel acquisition strategies. This isn't simple e-commerce. These are complex retail operations.

Source: Analysis of Linkedin bios of 251 companies that use Truevault

I noticed that Truevault's customers are predominantly consumer-facing companies selling physical products directly to customers. These aren't software companies or B2B service providers. They're retailers, manufacturers, and brands making tangible goods: footwear, apparel, supplements, beauty products, sporting goods, food and beverage items, furniture, and specialty equipment. Many operate both online and through physical retail locations, embracing omnichannel commerce.

These companies span from small startups to established mid-market players. I see mostly businesses with 50-500 employees, suggesting they're past the earliest startup phase but haven't reached enterprise scale. The funding signals are mixed: some show Series A or B rounds, others show no external funding at all, and several mention debt financing rather than venture capital. This suggests profitable, operationally-focused businesses rather than hypergrowth startups burning through investor cash.