We detected 17,800 customers using Toast POS, 1,481 companies that churned or ended their trial, and 892 customers with estimated renewals in the next 3 months. The most common industry is Restaurants (64%) and the most common company size is 2-10 employees (85%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
Note: Our data specifically only tracks Toast Online Ordering users.
About Toast POS
Toast POS enables restaurants to accept digital takeout and delivery orders through their own branded website that integrates directly with their POS system, allowing real-time menu updates, automatic order processing, and the ability to manage guest relationships while driving revenue without relying on third-party apps.
🔧 What other technologies do Toast POS customers also use?
Source: Analysis of tech stacks from 17,800 companies that use Toast POS
Commonly Paired Technologies
i
Shows how much more likely Toast POS customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I analyzed the tech stack data and it's clear that ToastTab users are restaurant and hospitality businesses, specifically those operating full-service or quick-service establishments with sophisticated operational needs. The combination of point-of-sale, loyalty programs, online ordering, and event management tools tells me these are restaurants focused on creating comprehensive digital experiences while managing complex day-to-day operations.
The pairing of Toast Rewards with ToastTab makes perfect sense since it's Toast's native loyalty program, showing these restaurants prioritize customer retention and repeat business. SpotHopper's strong correlation is particularly interesting because it's a social media marketing platform built specifically for restaurants, suggesting these businesses actively invest in local marketing and customer acquisition. The presence of TripleSeat indicates many of these establishments handle private events and banquets, requiring specialized booking and coordination software that integrates with their POS system. Restaurant365 appearing frequently tells me these operators need sophisticated back-office management for accounting, inventory, and labor costs across what are likely multi-unit operations or high-volume locations.
The full picture reveals these are operationally mature restaurants that take a systems-based approach to growth. They're not just using basic technology but building integrated stacks that connect front-of-house operations, marketing, online ordering, and financial management. These businesses appear to be in growth or scale-up stages, moving beyond single-location mom-and-pop operations into more sophisticated restaurant groups that need enterprise-grade tools.
👥 What types of companies is most likely to use Toast POS?
Source: Analysis of Linkedin bios of 17,800 companies that use Toast POS
Company Characteristics
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Shows how much more likely Toast POS customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Restaurants
48.5x
Industry: Breweries
16.6x
Industry: Food & Beverages
8.4x
Country: US
1.7x
Country:
1.2x
Company Size: 51-200
1.1x
I analyzed these ToastTab customers and found they are overwhelmingly food and beverage establishments operating physical locations where customers come to eat, drink, and socialize. The vast majority are restaurants, breweries, wineries, cafes, and bakeries. These aren't tech companies or B2B services, they're hospitality businesses serving prepared food and beverages directly to consumers. Many combine dining with entertainment like breweries with taprooms, restaurants with live music, or establishments featuring games and activities.
These are established small to mid-sized businesses, not venture-backed startups. Most show employee counts between 11-50 or 51-200, with very few reporting funding rounds. The companies that do show funding are typically small amounts like convertible notes under $100K. They have physical locations, often multiple sites, and many have been operating for years or decades. This suggests profitable, stable businesses that grew organically rather than through investor capital.
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