Companies that use Tie

Source: Analysis of tech stacks from 182 companies that use Tie

I noticed that companies using Tie are clearly direct-to-consumer e-commerce brands, and specifically ones that are serious about optimization and data-driven growth. The presence of tools like Intelligems, Triple Whale, and Heatmap tells me these aren't casual online stores. They're sophisticated operators running continuous experiments and tracking every metric that matters.

The pairing of Intelligems with Replo is particularly revealing. Intelligems lets you A/B test pricing and offers, while Replo is a visual landing page builder for Shopify stores. Together, they suggest companies that are constantly iterating on their storefront experience and testing what converts best. Add in Heatmap to see where visitors actually click and scroll, and you have a complete conversion optimization workflow. Meanwhile, Retention.com appearing so frequently points to businesses focused on getting customers to come back, not just acquiring them once.

Triple Whale and Attentive round out the picture. Triple Whale is an analytics dashboard that consolidates data from multiple channels, which these companies need because they're running complex multi-channel acquisition strategies. Attentive is an SMS marketing platform, indicating these brands have moved beyond just email and are building direct communication channels with their customers.

Source: Analysis of Linkedin bios of 182 companies that use Tie

I analyzed these companies and found that Tie's typical customer operates in the direct-to-consumer space, primarily selling physical products. The majority are fashion and apparel brands (swimwear, athleisure, luxury clothing), followed by beauty and personal care companies, home goods and furniture makers, and food and beverage brands. These aren't traditional retailers or wholesalers. They're brands that design, manufacture, and sell their own products, often through their own e-commerce channels.

Most of these companies sit in the growth stage, typically with 11-50 employees, though some range from 2-10 to 51-200. Funding stages vary widely, from bootstrapped operations to Series A companies, but notably many list no funding information at all, suggesting they're either profitable or privately backed. The presence of retail partnerships (Target, Ulta, independent boutiques) indicates they've moved beyond pure startup phase but haven't reached enterprise scale. They're at that critical inflection point where operational efficiency and systems matter enormously.