We detected 4,791 customers using Rubrik, 52 companies that churned or ended their trial, and 167 customers with estimated renewals in the next 3 months. The most common industry is Hospitals and Health Care (9%) and the most common company size is 1,001-5,000 employees (30%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Rubrik
Rubrik provides a SaaS platform that secures data across enterprise, cloud, and SaaS environments through machine learning-powered data protection, continuous monitoring of data risks and threats, and rapid recovery capabilities to ensure business resilience against cyberattacks and operational disruptions.
๐ Who in an organization decides to buy or use Rubrik?
Source: Analysis of 100 job postings that mention Rubrik
Job titles that mention Rubrik
i
Based on an analysis of job titles from postings that mention Rubrik.
Job Title
Share
Director, Information Technology
14%
System Administrator
10%
Vice President, Engineering
6%
DevOps Engineer (SRE)
6%
My analysis shows that Rubrik purchasing decisions are primarily driven by IT infrastructure leadership, with Directors of Information Technology (14%) and VPs of Engineering (6%) leading procurement. These leaders are focused on cyber resilience, disaster recovery, and data protection strategies across hybrid cloud environments. Their hiring priorities reveal concerns about operational excellence, security compliance, and supporting digital transformation initiatives. The scattered nature of roles (58% Other) suggests Rubrik touches multiple parts of IT organizations, from infrastructure to security to application teams.
Day-to-day users are predominantly infrastructure practitioners. System Administrators (10%), DevOps Engineers (6%), and Infrastructure Engineers (6%) handle the hands-on work of configuring backup policies, managing recovery testing, and maintaining data protection systems. I noticed these roles focus on tasks like standing up Rubrik clusters, integrating with cloud environments, automating recovery workflows, and executing disaster recovery drills. Many positions emphasize monitoring backup success rates and ensuring RPO and RTO targets are met.
The pain points center on cyber resilience and recovery readiness. Companies repeatedly mention needing to improve RTO and RPO results, protect against ransomware, and ensure business continuity. One posting seeks help with advanced security and compliance solutions, another needs cyber recovery testing expertise, and several emphasize the importance of always-on technologies and operational resilience. The recurring theme is protecting mission-critical systems while supporting rapid recovery from cyber incidents.
๐ง What other technologies do Rubrik customers also use?
Source: Analysis of tech stacks from 4,791 companies that use Rubrik
Commonly Paired Technologies
i
Shows how much more likely Rubrik customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Rubrik users are clearly large, mature enterprises with sophisticated operations. The presence of tools like Workday, ServiceNow, and Navex One tells me these are companies managing substantial employee bases with formal HR systems, IT service management, and compliance training programs. These aren't startups experimenting with tech. They're established organizations that have reached the scale where they need enterprise-grade infrastructure for everything from payroll to data backup.
The pairing of Rubrik with Proofpoint Security Training and Navex One is particularly revealing. Companies investing heavily in security awareness training and ethics/compliance platforms are operating in regulated industries or handling sensitive data. They're protecting themselves from both external threats and internal risks. When I see this combined with Rubrik's data protection capabilities, it suggests these companies view data security as a comprehensive discipline, not just a technology checkbox. The ServiceNow correlation reinforces this, as it indicates mature IT operations with formal ticketing, change management, and incident response processes.
My analysis shows these are sales-led organizations at significant scale. Qualtrics signals they're systematically gathering customer feedback across the journey. Adobe Audience Manager points to sophisticated marketing operations with segmentation and personalization. Workday appearing over 300 times as frequently tells me we're looking at companies with likely thousands of employees. These aren't growth-stage companies figuring things out. They're established enterprises optimizing operations.
๐ฅ What types of companies is most likely to use Rubrik?
Source: Analysis of Linkedin bios of 4,791 companies that use Rubrik
Company Characteristics
i
Shows how much more likely Rubrik customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Post IPO debt
59.2x
Funding Stage: Post IPO equity
20.2x
Funding Stage: Private equity
17.5x
Company Size: 1,001-5,000
16.8x
Industry: Government Administration
9.2x
Industry: Banking
9.2x
I analyzed these Rubrik customers and found they span an incredibly diverse range of operations. These companies aren't just in different industries, they genuinely do different things. Some manufacture physical products like cheese, industrial fasteners, or medical devices. Others deliver essential services like healthcare, banking, insurance, or logistics. Many operate critical infrastructure including utilities, telecommunications, and government agencies. What unites them is that they all run operations where downtime or data loss would be catastrophic, whether that means disrupting patient care at Memorial Sloan Kettering, halting manufacturing at Bergader, or compromising financial services at Mashreq Bank.
These are predominantly mature, established enterprises. The employee counts tell the story: most have 200+ employees, many have thousands, and several exceed 10,000. They reference long histories, with companies like Master Electronics noting "more than half a century" of operations and PIUSI dating back to 1953. While some have recent funding rounds, many show no venture funding at all or carry "Post IPO" designations. These aren't scrappy startups experimenting with infrastructure.
Alternatives and Competitors to Rubrik
Explore vendors that are alternatives in this category