We detected 1,175 customers using Rocketlane, 10 companies that churned or ended their trial, and 79 customers with estimated renewals in the next 3 months. The most common industry is Software Development (44%) and the most common company size is 51-200 employees (32%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Rocketlane
Rocketlane provides a customer onboarding and Professional Services Automation platform that unifies project management, communication, and collaboration to help teams deliver implementations on time and accelerate time-to-value while improving project profitability and predictability.
📊 Who in an organization decides to buy or use Rocketlane?
Source: Analysis of 100 job postings that mention Rocketlane
Job titles that mention Rocketlane
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Based on an analysis of job titles from postings that mention Rocketlane.
Job Title
Share
Implementation Manager
16%
Customer Success Manager
14%
Director of Professional Services
12%
Project Manager
11%
My analysis shows that Rocketlane is primarily purchased by leaders in Professional Services (12%), Customer Success Operations (9%), and Revenue Operations (7%). These buyers are building or scaling post-sales organizations and need visibility into implementation pipelines, resource allocation, and customer onboarding timelines. They're hiring aggressively for implementation and project management roles, signaling a focus on delivering consistent, high-quality customer experiences while managing capacity constraints.
The day-to-day users are Implementation Managers (16%), Customer Success Managers (14%), and Project Managers (11%) who run customer onboarding from kickoff through go-live. They use Rocketlane to build project plans, track milestones, coordinate cross-functional teams, manage documentation, and provide customers with visibility into progress. Several postings mention using Rocketlane alongside Salesforce, Gainsight, and Zendesk, positioning it as the central hub for managing the post-sales journey from handoff through adoption.
The recurring pain points center on scaling professional services efficiently while maintaining quality. Companies want to "ensure projects are delivered on time, within scope" and "drive improvements in Professional Services margins via automations, process improvements." Multiple postings emphasize the need to "establish scalable, repeatable processes" and "optimize delivery timelines and team utilization." The urgency around "seamless customer experience" and "accelerate customer adoption" reflects pressure to deliver faster time-to-value while managing growing customer portfolios.
🔧 What other technologies do Rocketlane customers also use?
Source: Analysis of tech stacks from 1,175 companies that use Rocketlane
Commonly Paired Technologies
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Shows how much more likely Rocketlane customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Rocketlane users share a distinct pattern in their tech stacks that points to a specific type of company: B2B SaaS businesses focused on customer success and complex onboarding processes. The combination of Gainsight, Mindtickle, and Chili Piper tells me these companies have enterprise sales motions with significant post-sale implementation work. They're not selling simple products that customers can use immediately. They're selling solutions that require guided setup, training, and ongoing relationship management.
The pairing of Mindtickle with Rocketlane is particularly revealing. Mindtickle handles sales readiness and training, which suggests these companies need their customer-facing teams constantly learning about complex products. When you add Gainsight for customer success management, you see companies that view the customer journey as beginning, not ending, at the sale. Chili Piper's presence reinforces this, as it optimizes meeting scheduling for sales teams that likely conduct multiple discovery calls, demos, and stakeholder meetings before closing deals. The high correlation with PagerDuty suggests these are companies selling mission-critical software where uptime matters significantly to their customers.
The full picture shows sales-led organizations at growth stage, likely Series B and beyond. They've moved past founder-led sales and built out specialized teams for different customer lifecycle stages. They need tools like OneLogin because they're managing access for larger teams across multiple applications. GoLinks appearing frequently indicates these companies have enough internal complexity that they need shortcuts to navigate their own documentation and resources.
👥 What types of companies is most likely to use Rocketlane?
Source: Analysis of Linkedin bios of 1,175 companies that use Rocketlane
Company Characteristics
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Shows how much more likely Rocketlane customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Funding Stage: Series C
138.4x
Funding Stage: Series B
81.4x
Funding Stage: Private equity
31.6x
Industry: Software Development
7.8x
Company Size: 1,001-5,000
4.5x
Company Size: 501-1,000
3.3x
I noticed that Rocketlane's customers span a remarkably wide range of industries, but they share a common thread: they're building complex B2B software and technology solutions that require sophisticated implementation. These aren't simple apps. They're companies selling financial services platforms, EHR systems, cloud infrastructure, cybersecurity tools, enterprise resource planning software, and developer platforms. Many are in highly regulated spaces like healthcare, financial services, and government contracting where implementation complexity is magnified by compliance requirements.
These are predominantly growth-stage B2B companies. The funding data reveals mostly Series B through Series D companies, with some mature enterprises and a handful of earlier-stage startups mixed in. Employee counts cluster heavily in the 50-500 range, though there are notable outliers at both ends. Many have recently raised significant capital and are scaling rapidly. The presence of companies like Databricks, ServiceTitan, and Braze alongside smaller players suggests Rocketlane serves companies throughout the scaling journey, from initial product-market fit through enterprise expansion.
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