We detected 549 customers using Qlik, 73 companies that churned or ended their trial, and 25 customers with estimated renewals in the next 3 months. The most common industry is IT Services and IT Consulting (7%) and the most common company size is 1,001-5,000 employees (27%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
Note: We only track Qlik Cloud customers
About Qlik
Qlik delivers a cloud-based platform combining data integration, quality, and analytics capabilities to move enterprise data from on-premises and cloud sources to analytics solutions. The platform enables organizations to make data-driven decisions through AI-powered insights, automated data pipelines, and self-service analytics tools.
📊 Who in an organization decides to buy or use Qlik?
Source: Analysis of 100 job postings that mention Qlik
Job titles that mention Qlik
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Based on an analysis of job titles from postings that mention Qlik.
Job Title
Share
Data Analyst
37%
Data Engineer
13%
Business Intelligence Developer
11%
BI/Analytics Manager
9%
My analysis shows that while 4% of these roles are leadership positions (Associate Director, Vice President, Director level), the purchasing decision makers appear to be IT Directors, BI Managers, and heads of Data & Analytics organizations. These buyers are hiring heavily for data talent, with 37% being data analysts, 13% data engineers, and 11% BI developers. Their strategic priorities center on modernizing legacy systems, migrating to cloud platforms, and enabling self-service analytics across their organizations.
The day-to-day users of Qlik Cloud are predominantly individual contributors who develop dashboards, manage data pipelines, and support business stakeholders. I noticed practitioners are tasked with extracting and transforming data from multiple sources, creating interactive visualizations, building data models, and providing training to end users. Many roles explicitly mention working with Qlik Sense, QlikView, NPrinting, and integrating Qlik with other platforms like Snowflake, SQL databases, and cloud services.
Three key pain points emerge consistently. First, organizations are focused on migration, with phrases like "migration from on-prem Qlik replicate to the cloud" and "migrating reports and dashboards from Tableau to Qlik" appearing repeatedly. Second, companies want to "transform complex data into actionable insights" and enable "data-driven decision-making across the organization." Third, there is strong emphasis on democratization, with goals to "promote data literacy" and deliver "self-service BI capabilities for business users."
🔧 What other technologies do Qlik customers also use?
Source: Analysis of tech stacks from 549 companies that use Qlik
Commonly Paired Technologies
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Shows how much more likely Qlik customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Qlik Cloud users are predominantly enterprise companies with mature operations and a strong focus on employee experience and security. The presence of Proofpoint Security Training, OneLogin, and Telus Health signals organizations with substantial workforces that invest heavily in protecting and managing their people. These aren't scrappy startups experimenting with tools. They're established companies running sophisticated operations that require enterprise-grade solutions.
The pairing of Qlik Cloud with Qualtrics is particularly telling. These companies are serious about measuring something, whether that's customer experience, employee satisfaction, or operational metrics. They're collecting experience data through Qualtrics and presumably analyzing it alongside operational data in Qlik Cloud to make informed decisions. Similarly, Go1 appearing frequently suggests these organizations run formal learning and development programs. They're not just tracking data, they're actively developing their workforce. Adobe Audience Manager indicates many of these companies have complex marketing operations with significant digital audiences to manage and segment.
My analysis shows these are sales-led and operations-led organizations, likely in mature growth or optimization phases rather than early stage. The combination of identity management (OneLogin), security training (Proofpoint), health benefits (Telus Health), and learning platforms (Go1) points to companies managing hundreds or thousands of employees across potentially distributed locations. They have the resources and motivation to invest in integrated systems rather than point solutions.
👥 What types of companies is most likely to use Qlik?
Source: Analysis of Linkedin bios of 549 companies that use Qlik
Company Characteristics
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Shows how much more likely Qlik customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Company Size: 1,001-5,000
9.0x
Country: NL
3.0x
Company Size: 51-200
1.4x
I noticed that Qlik Cloud customers are remarkably diverse in what they produce, but they share a common thread of operational complexity. These aren't simple businesses. They manufacture everything from snack foods (Intersnack's Chipsfrisch) and pharmaceutical products (Servier, Deciphera) to automotive parts and industrial equipment. Many operate physical infrastructure like Renewi's 200 recycling sites across Europe, TechnipFMC's subsea operations, or J.B. Hunt's transportation network. Others run consumer-facing operations including AutoZone's 7,000+ retail stores, Viking's global cruise operations, and Espaçolaser's 870+ beauty treatment locations.
These are unquestionably mature enterprises. The signals are everywhere: employee counts frequently exceeding 1,000 (often 5,000+), multi-decade operating histories (Catholic Charities since the organization's founding, DNS:NET since 1998, Heraeus tracing roots to 1660), and global footprints spanning dozens of countries. Many are publicly traded or backed by substantial private equity. Revenue figures, when mentioned, run into billions. Fortune 500 companies like AutoZone, Home Depot, and Vistra appear in this list.
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