We detected 4,390 customers using Popmenu, 694 companies that churned or ended their trial, and 138 customers with estimated renewals in the next 3 months. The most common industry is Restaurants (68%) and the most common company size is 2-10 employees (92%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
About Popmenu
Popmenu provides restaurants with AI-powered digital marketing, online ordering, interactive menus, and phone answering technology that consolidates essential tools into one platform. The system helps independent restaurants attract guests, capture orders, automate marketing content, and track performance to drive profitable growth.
๐ง What other technologies do Popmenu customers also use?
Source: Analysis of tech stacks from 4,390 companies that use Popmenu
Commonly Paired Technologies
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Shows how much more likely Popmenu customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that Popmenu customers are overwhelmingly restaurants and hospitality venues that have invested in specialized operational tools. The combination of Restaurant365, Toast, and Clover tells me these are restaurants that take their back-office operations seriously and have moved beyond basic point-of-sale systems into integrated management platforms. This isn't just about taking orders, it's about running a sophisticated food service business.
The pairing with Restaurant365 is particularly telling. This accounting and management software is designed for restaurants doing significant volume, suggesting Popmenu attracts established venues with complex inventory and financial needs. Meanwhile, the strong correlation with TripleSeat and Perfect Venue reveals another clear segment: restaurants and bars that host private events. These venues need event management software alongside their regular dining operations, and they're choosing Popmenu to handle their digital presence and online ordering. SpotHopper's appearance makes sense too, as it's a social media automation tool specifically for restaurants, showing these businesses want their entire digital marketing stack purpose-built for hospitality.
The full picture shows companies that are operationally mature but still growing. They're investing in category-specific tools rather than generic solutions, which suggests they've reached a stage where restaurant-specific features matter more than cost savings. These aren't product-led companies experimenting with freemium tools. They're making deliberate purchasing decisions, likely through traditional sales processes, to solve very specific hospitality challenges.
๐ฅ What types of companies is most likely to use Popmenu?
Source: Analysis of Linkedin bios of 4,390 companies that use Popmenu
Company Characteristics
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Shows how much more likely Popmenu customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Restaurants
22.9x
Industry: Food & Beverages
5.4x
Industry: Food and Beverage Services
2.9x
I noticed that Popmenu serves independent restaurants, bars, and casual dining establishments. These aren't tech companies or SaaS businesses. They're real-world, brick-and-mortar food service operations serving everything from BBQ and sushi to craft beer and breakfast. Most operate single locations or small chains, typically offering dine-in, takeout, and catering services. They're the neighborhood spots where people actually gather to eat, drink, and socialize.
These are established, operating businesses, not startups. The employee counts mostly range from 2 to 50, with a handful reaching 200-500. Many mention being in business for years or decades. I saw no venture funding, no growth rounds, just profitable small businesses focused on serving their local communities. They're past the survival stage but haven't scaled into restaurant empires. They're stable enough to invest in technology but still lean enough that the owner is often cooking or greeting guests daily.
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