Companies that use Perplexity

Source: Analysis of 100 job postings that mention Perplexity

My analysis shows that Perplexity's primary buyers are marketing and SEO leaders who are preparing for the AI search revolution. Directors of SEO and GEO represent 14% of roles, followed by Heads of Brand and Communications at 13%, and Search Engine Specialists at 11%. These leaders are strategically hiring to address Answer Engine Optimization, which they describe as driving visibility across AI-driven platforms like ChatGPT, Gemini, and Perplexity itself. Their priorities center on understanding how brands are discovered in generative search environments, moving beyond traditional SEO to what several postings call the shift from channel-specific reporting to customer-centric analytics.

Day-to-day users include SEO strategists, content marketers, and competitive intelligence analysts who leverage Perplexity for market research, content ideation, and understanding how AI platforms surface information. These practitioners use it to monitor brand mentions in AI responses, conduct keyword research that accounts for conversational queries, and analyze competitor positioning in LLM-generated results. Several roles specifically mention using Perplexity alongside ChatGPT and Claude for research workflows.

The core pain point is clear: companies recognize they must adapt to what one posting calls the world where discovery happens everywhere across AI search, traditional search, social media, and direct communications. Multiple roles emphasize positioning brands for an AI-native future and understanding how LLMs interpret and recommend products. Another common phrase is optimizing for AI-driven discovery to ensure brands remain visible as search behavior fundamentally shifts away from traditional Google-dominated patterns.

Source: Analysis of tech stacks from 1,158 companies that use Perplexity

I noticed that Perplexity users are AI-forward companies that have fundamentally reimagined their workflows around multiple AI tools rather than just experimenting with one. The extreme correlation with Claude for Work and ChatGPT for Teams tells me these aren't companies dabbling in AI, they're building their entire operational backbone around it. The presence of Cursor, a coding assistant, suggests many are technology companies or have significant technical teams that are using AI across both knowledge work and development.

The pairing of Perplexity with ChatGPT and Claude is particularly revealing. These companies aren't loyal to a single AI provider, they're using different tools for different jobs. Someone might use Perplexity for research and competitive intelligence, Claude for long-form document analysis, and ChatGPT for quick ideation. The ElevenLabs correlation, though from a smaller sample, suggests these teams are also experimenting with AI-generated voice content, pointing to content creation or customer experience innovation. Meanwhile, Docusign's presence indicates they still need to close traditional deals and manage contracts despite their cutting-edge AI adoption.

The full stack reveals companies in growth mode with sophisticated, distributed teams. Zoom Business suggests remote or hybrid workforces that need professional-grade collaboration. The combination of AI research tools and contract management software points to sales-led or partnership-driven companies that are using AI to work faster and smarter, not to replace fundamental business processes. These are likely Series A through C companies that have enough resources to invest in multiple premium tools but are still optimizing for speed and efficiency.

Source: Analysis of Linkedin bios of 1,158 companies that use Perplexity

I noticed that Perplexity users span an impressive range of industries, but they share a common thread: they're knowledge-intensive organizations dealing with complex, high-stakes work. These companies include pharmaceutical manufacturers developing life-saving treatments, financial services firms managing billions in assets, real estate investment groups, government agencies like the USPTO and City of Riverside, large-scale infrastructure providers, healthcare technology platforms, and professional services firms like law practices and consulting groups. What unites them is that they're all producing, managing, or relying on specialized information to make critical decisions.

These companies skew toward established, mature organizations rather than early-stage startups. The employee counts tell the story: many have 200 to 5,000+ employees, with several exceeding 10,000. Multiple companies mention decades of operation, like Training The Street (founded 1999), Frost PLLC (since 1974), and even Shepard (established 1905). While there are some smaller firms and growth-stage companies with Series B or C funding, the dominant pattern is stable, revenue-generating enterprises with significant operational scale.