We detected 915 customers using Palo Alto Networks IoT Security and 2 companies that churned or ended their trial. The most common industry is Hospitals and Health Care (18%) and the most common company size is 1,001-5,000 employees (30%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Palo Alto Networks IoT Security
Palo Alto Networks IoT Security discovers and secures all IoT, OT, and unmanaged devices across enterprise networks using machine learning to accurately identify devices, assess risks, detect threats, and provide automated security policy recommendations through a cloud-based platform integrated with next-generation firewalls.
🔧 What other technologies do Palo Alto Networks IoT Security customers also use?
Source: Analysis of tech stacks from 915 companies that use Palo Alto Networks IoT Security
Commonly Paired Technologies
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Shows how much more likely Palo Alto Networks IoT Security customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Palo Alto Networks IoT Security are mature, security-focused enterprises running comprehensive technology operations. The overwhelming presence of complementary Palo Alto products like Cortex XSOAR and Global Protect, combined with enterprise platforms like ServiceNow and Rubrik, tells me these are organizations treating security as a strategic priority with significant budget allocation. They're not dabbling in point solutions but building integrated security ecosystems.
The pairing with Cortex XSOAR is particularly revealing. This is a security orchestration and automation platform, which means these companies are dealing with enough security events and complexity that they need automated response workflows. When you add IoT Security into that mix, it suggests they're managing diverse, sprawling networks where connected devices create blind spots they're actively trying to close. Rubrik's strong presence makes sense too because companies worried about IoT vulnerabilities are equally concerned about backup and recovery. They're thinking about resilience holistically. The Proofpoint Security Training correlation is interesting because it shows these organizations recognize that technology alone won't protect them. They're investing in human defenses alongside technical ones.
The full stack screams enterprise sales-led motion. ServiceNow and Qualtrics are expensive, complex platforms that require significant implementation effort. These aren't companies experimenting with freemium tools. They're mature businesses, likely past Series C or already established, with dedicated IT and security teams who evaluate vendors through lengthy procurement cycles. The presence of enterprise service management and experience platforms suggests they have substantial employee bases to support.
👥 What types of companies is most likely to use Palo Alto Networks IoT Security?
Source: Analysis of Linkedin bios of 915 companies that use Palo Alto Networks IoT Security
Company Characteristics
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Shows how much more likely Palo Alto Networks IoT Security customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Company Size: 1,001-5,000
23.6x
Company Size: 5,001-10,000
19.5x
Company Size: 10,001+
15.2x
Industry: Government Administration
11.5x
Country: PT
10.3x
Industry: Hospitals and Health Care
7.9x
I noticed that Palo Alto Networks IoT Security customers span an incredibly diverse range of industries, but they share a common thread: they operate complex physical infrastructure that's increasingly connected. These aren't pure software companies. They manufacture vehicles (Maruti Suzuki, BorgWarner), run hospitals and health systems (Mediclinic, BayCare, Arkansas Children's), manage utilities and government services (Jordan Water Company, Anoka County), operate food production facilities (Arla Foods, Menz & Gasser), and maintain transportation networks (Molslinjen, CapMetro). What unites them is that they all have physical operations where connected devices, machinery, and systems create potential security vulnerabilities.
These are overwhelmingly mature, established enterprises. The employee counts tell the story: most have 1,000+ employees, with many exceeding 10,000. Companies like Maruti Suzuki (45,000+ employees) and Ascension (66,000+ employees) are massive operations. Few show recent funding rounds, and several are publicly traded or have been operating for decades. Marion Body Works has been around since 1905, Carhartt since 1889.
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