We detected 1,899 customers using Palo Alto Cortex XSOAR, 349 companies that churned or ended their trial, and 6 customers with estimated renewals in the next 3 months. The most common industry is Government Administration (10%) and the most common company size is 1,001-5,000 employees (26%). Our methodology involves discovering URLs with known URL patterns through web crawling, certificate transparency logs, or modifications to subprocessor lists.
About Palo Alto Cortex XSOAR
Palo Alto Cortex XSOAR automates security operations by unifying incident response, threat intelligence management, and workflow automation to enhance SOC efficiency and reduce remediation time. The platform orchestrates across hundreds of security products to standardize and automate processes for faster response times and increased team productivity.
๐ Who in an organization decides to buy or use Palo Alto Cortex XSOAR?
Source: Analysis of 100 job postings that mention Palo Alto Cortex XSOAR
Job titles that mention Palo Alto Cortex XSOAR
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Based on an analysis of job titles from postings that mention Palo Alto Cortex XSOAR.
Job Title
Share
Information Security Engineer
27%
Security Operations Center (SOC) Analyst
17%
Security Automation Engineer
15%
Solutions Architect
4%
My analysis shows that Palo Alto Cortex XSOAR purchasing decisions are primarily driven by security leadership positions, including CISO offices, Security Operations Center managers, and Cybersecurity Directors. These buyers are focused on building mature security operations capabilities with emphasis on automation, orchestration, and reducing mean time to detect and respond. The single leadership role in my dataset reveals strategic priorities around transforming incident response processes and driving impactful risk management improvements across enterprise environments.
The day-to-day users are predominantly SOC analysts, security automation engineers, and information security engineers who spend their time developing playbooks, creating integrations with SIEM and EDR platforms, and automating repetitive security tasks. I noticed practitioners are heavily involved in Python and JavaScript scripting, building custom workflows for alert triage and incident response, and integrating XSOAR with existing security stacks including Splunk, Microsoft Sentinel, QRadar, and various threat intelligence platforms.
The pain points center on operational efficiency and threat response speed. Companies repeatedly mention goals like "transforming incident response processes from manual tasks to automated playbooks," "reduce mean time to detect and respond," and "streamline security operations across multi-tenant and hybrid environments." Organizations are seeking to "automate repetitive SOC tasks" and achieve "faster, more connected security operations" while dealing with evolving threat landscapes and resource constraints in their security teams.
๐ง What other technologies do Palo Alto Cortex XSOAR customers also use?
Source: Analysis of tech stacks from 1,899 companies that use Palo Alto Cortex XSOAR
Commonly Paired Technologies
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Shows how much more likely Palo Alto Cortex XSOAR customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Palo Alto Cortex XSOAR have deep commitments to enterprise security orchestration, and they're clearly running mature, complex security operations. The overwhelming presence of other Palo Alto products, combined with tools like Rubrik and Proofpoint Security Training, tells me these are organizations that treat security as a strategic priority rather than a checkbox exercise. They're willing to invest heavily in integrated security ecosystems rather than cobbling together point solutions.
The correlation with Cortex XDR makes perfect sense since XSOAR is designed to orchestrate and automate responses to the threats that XDR detects. These tools form a natural partnership where detection feeds directly into automated playbooks and response workflows. The pairing with Proofpoint Security Training is particularly revealing because it shows these companies understand that technology alone doesn't solve security problems. They're investing in human awareness alongside automation. Rubrik's presence suggests they're protecting critical data and need backup solutions that can recover from ransomware attacks, which aligns perfectly with the advanced threat response capabilities XSOAR provides.
The full stack reveals companies operating with significant security budgets and dedicated SOC teams that need to manage high alert volumes. These aren't startups experimenting with new tools. They're established enterprises, likely with 1,000+ employees, that have moved past basic security tools and need orchestration to handle complexity. The Webex correlation suggests they're traditional enterprises, not young tech companies that typically use Zoom or Slack-native communication. This is a sales-led customer base where relationships matter and enterprises buy comprehensive platforms from trusted vendors.
๐ฅ What types of companies is most likely to use Palo Alto Cortex XSOAR?
Source: Analysis of Linkedin bios of 1,899 companies that use Palo Alto Cortex XSOAR
Company Characteristics
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Shows how much more likely Palo Alto Cortex XSOAR customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Country: AZ
97.0x
Company Size: 1,001-5,000
22.2x
Industry: Government Administration
16.4x
Company Size: 5,001-10,000
14.7x
Industry: Banking
13.4x
Industry: Utilities
12.8x
I noticed that Palo Alto Cortex XSOAR attracts companies operating critical infrastructure and managing sensitive data across remarkably diverse sectors. These aren't just tech companies. They include government agencies administering justice and public services, financial institutions processing millions of transactions, healthcare systems caring for patients, telecommunications providers connecting entire nations, utilities delivering power and water, and manufacturers supplcing global supply chains. What unites them is responsibility: they manage systems where downtime, breaches, or failures have serious consequences for people's lives, finances, or essential services.
These are predominantly mature, established enterprises. The signals are clear: employee counts frequently exceed 1,000 and often reach 10,000 plus, multi-decade operating histories, extensive physical infrastructure like hospital networks or production facilities, and regulatory obligations. Even the technology companies in this dataset are post-Series C or public entities with substantial revenue bases. Very few show venture funding, and when they do, it's late-stage capital.
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