Companies that use Marchex

Source: Analysis of 100 job postings that mention Marchex

My analysis shows that Marchex buyers are concentrated in digital marketing leadership (38% across managers and specialists) and sales operations roles (15% including VP and field operations positions). These hiring managers prioritize call tracking, conversion optimization, and marketing attribution. They're building teams to drive measurable revenue outcomes through data-driven decision making, particularly around phone call conversions and customer journey analytics.

Day-to-day users are primarily digital marketing practitioners who implement and monitor call tracking across campaigns. They manage integrations between Marchex and platforms like Google Analytics, Salesforce, and marketing automation tools. One role specifically requires expertise to "Set up lead capture tracking and create and manage call tracking scripts (all tracking vendors)" while another needs someone to "Understand and suggest Marchex features to optimize system usage. This includes keyword detection, tracking, call recording, and other features."

The core pain point emerging across these postings centers on attribution and ROI measurement for offline conversions. Companies want to "track and measure the effectiveness of their marketing campaigns" and achieve "accurate attribution, actionable insights" from customer interactions. Multiple roles emphasize "data-driven campaigns" and the need to "ensure clean, actionable data for marketing." Organizations are clearly struggling to connect digital marketing spend to actual customer acquisition, particularly through phone channels, which Marchex addresses directly.

Source: Analysis of tech stacks from 440 companies that use Marchex

I noticed that Marchex users are sophisticated digital advertisers who rely heavily on paid marketing channels and need to track conversions back to their ad spend. The presence of tools like Skai, TheTradeDesk, and Mediamath tells me these companies are running complex, multi-channel paid campaigns across search, display, and programmatic advertising. They're not just dabbling in ads. They're managing substantial advertising budgets and need call tracking to prove ROI.

The pairing of Marchex with Skai (formerly Kenshoo) is particularly revealing. Skai manages campaigns across Google, Facebook, and Amazon, while Marchex tracks phone call conversions. This suggests companies that understand many high-value customers still prefer to call rather than convert online. Treasure Data appearing so frequently makes sense too. These companies are collecting call data from Marchex and feeding it into their customer data platform to build unified profiles. Adobe Dynamic Tag Manager's presence indicates they're tagging everything meticulously to understand the full customer journey from first click to phone call.

My analysis shows these are mature, marketing-led organizations, likely in industries where phone calls matter for conversions. Think healthcare, financial services, insurance, legal services, or home services. They're past the early startup phase and have reached a scale where they're spending enough on ads to justify sophisticated attribution. They care deeply about marketing efficiency and are willing to invest in tools that help them optimize cost per acquisition.

Source: Analysis of Linkedin bios of 440 companies that use Marchex

I noticed that Marchex customers are predominantly local, customer-facing businesses where the phone is a critical revenue driver. These aren't tech startups or SaaS companies. They're car dealerships (Fritts Ford, Titus-Will Toyota, Ballas Buick GMC), law firms (O'Donnell Law Offices), home service providers (Apple Air Heating & Cooling, Hulett Environmental Services), healthcare facilities (Claxton Hepburn Medical Center), and hospitality venues (Caribe Royale Orlando). These companies rely on inbound calls to drive sales, book appointments, or schedule services.

These are mature, established businesses, not startups. The funding data is mostly absent or shows post-IPO debt and private equity, not venture capital. Employee counts cluster in the 25- range, with many noting decades of operation. Shore United Bank dates back to 1876, Dayton Toyota since 1959, and EP Henry since 1903. These are stable operations with predictable revenue models, not high-growth ventures seeking venture funding.