Intentsify
provides B2B marketers with AI-powered intent data that identifies companies showing buying signals and enables activation through integrated marketing programs including display advertising and content syndication to accelerate pipeline and revenue.
๐ฅ What types of companies is most likely to use Intentsify?
Based on an analysis of Linkedin bios of random companies that use Intentsify
I noticed that Intentsify's customers are predominantly B2B technology and professional services companies that sell complex, high-consideration solutions. These aren't consumer-facing brands. They're enterprise software providers (Splunk, Vanta, PagerDuty), IT consulting firms (SAIC, Rackspace, Insight), cybersecurity companies (Bitsight, Snyk, Forter), and specialized service providers across sectors like legal, healthcare tech, and supply chain. What they share is a long sales cycle and a need to reach decision-makers who are actively researching solutions.
The language patterns are striking. These companies repeatedly emphasize being "leaders" and "pioneers" in their spaces. They describe themselves as "the leading," "global leader," or "industry-leading" with remarkable consistency. They talk about "empowering" customers, "accelerating" outcomes, and delivering "innovative" or "AI-powered" solutions. Phrases like "trusted by," "purpose-built," and "end-to-end" appear frequently. There's a clear focus on demonstrating authority and comprehensiveness, suggesting they compete in crowded markets where differentiation matters.
These are established, scaling enterprises, not early-stage startups. I see significant employee counts (many in the 500 to 5,000 range), substantial funding rounds (Series C, D, E, private equity, and post-IPO companies), and impressive customer lists. They mention serving "thousands of customers" and "Fortune 500" clients. Several are public companies or backed by major PE firms. Even the smaller firms position themselves as established players with proven track records rather than unproven newcomers.
A salesperson should understand that Intentsify's buyers are mature B2B companies facing a specific challenge: their ideal customers are hard to identify and reach during active buying cycles. These organizations have marketing budgets, established sales teams, and complex solutions that require educating prospects. They need intent data because their sales process depends on reaching the right people at precisely the right moment in their research journey, not because they're experimenting with new marketing tactics.
๐ง What other technologies do Intentsify customers also use?
Based on an analysis of tech stacks from companies that use Intentsify
Commonly Paired Technologies
i
Shows how much more likely Intentsify customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed that companies using Intentsify are deeply invested in account-based marketing and buyer intent infrastructure. The presence of both 6Sense and Demandbase, which are the two dominant players in website visitor identification and account intelligence, tells me these organizations are running sophisticated demand generation programs where knowing who's researching them matters immensely. This is classic B2B enterprise sales territory.
The pairing of Intentsify with 6Sense and Demandbase makes perfect sense because these companies are layering multiple intent signals together. They're not satisfied with just one source of buyer intelligence. They want to see when prospects visit their website, but also when those same accounts are researching relevant topics across the broader web. Gainsight's strong presence suggests many of these companies sell complex software with significant customer success operations. The appearance of Writer Enterprise and Glean, both AI-powered workplace tools, indicates these are tech-forward organizations that invest in operational efficiency for their knowledge workers.
The full stack reveals these are marketing-led B2B companies, likely in the growth or scale-up stage. They've moved past basic lead generation and are running coordinated programs across multiple channels. The emphasis on intent data, visitor identification, and customer success platforms suggests longer sales cycles with multiple stakeholders. These aren't companies doing quick transactional sales. They're nurturing accounts over weeks or months, tracking engagement signals, and coordinating between marketing, sales, and customer success teams.
A salesperson approaching Intentsify's typical customer should understand they're talking to a mature marketing organization that already believes in intent-driven strategies. These prospects aren't learning about account-based marketing for the first time. They're likely looking to add another layer of intent coverage or improve the quality of signals they're already collecting. The conversation should focus on incremental improvements and integration capabilities rather than foundational education.