We detected 2,469 customers using Housecall Pro, 586 companies that churned or ended their trial, and 166 customers with estimated renewals in the next 3 months. The most common industry is Construction (44%) and the most common company size is 2-10 employees (89%). Our methodology involves detecting JavaScript snippets or configurations on customer websites.
About Housecall Pro
Housecall Pro provides an all-in-one field service management platform for home service businesses like HVAC, plumbing, electrical, and cleaning companies to streamline scheduling, dispatching, invoicing, payments, and customer communication.
HVAC and Refrigeration Equipment Manufacturing37 (6%)
Individual and Family Services34 (6%)
📏 Company Size Distribution
2-10 employees2123 (89%)
11-50 employees217 (9%)
51-200 employees22 (1%)
1 employee employees8 (0%)
201-500 employees3 (0%)
📊 Who in an organization decides to buy or use Housecall Pro?
Source: Analysis of 100 job postings that mention Housecall Pro
Job titles that mention Housecall Pro
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Based on an analysis of job titles from postings that mention Housecall Pro.
Job Title
Share
Customer Service Representative
26%
Dispatcher
13%
Administrative Assistant
9%
Plumber
9%
I noticed that Housecall Pro purchasing decisions are primarily driven by operations leaders and business owners in home services companies. The two leadership roles I found include a Senior Director of Product Management at Housecall Pro itself and a Chief Operating Officer at a home services platform. These buyers prioritize operational efficiency, scalability across multiple locations, and technology that streamlines scheduling and dispatching. They're looking for systems that support growth while maintaining quality control across field teams.
The day-to-day users are overwhelmingly customer-facing coordinators and field technicians. Customer service representatives and dispatchers make up 39% of roles, using Housecall Pro to answer calls, schedule appointments, manage job assignments, and communicate with technicians in real time. Administrative staff use it for invoicing, tracking payments, and maintaining customer records. Field workers like plumbers access the mobile app to view job details, update work order statuses, and process payments on-site. Bookkeepers sync it with QuickBooks to manage accounts receivable and reconcile transactions.
These companies are solving problems around fragmented communication and manual processes. I saw repeated emphasis on ensuring technicians have information they need from anywhere, maintaining accurate records, and providing timely service. One posting mentioned the need to coordinate job details and prevent backlogs, while another highlighted tracking job-day execution to ensure crews leave prepared. Multiple descriptions stressed the importance of maintaining data integrity across systems and flagging missing invoices or payment issues, revealing that financial tracking and operational visibility are critical pain points Housecall Pro addresses.
🔧 What other technologies do Housecall Pro customers also use?
Source: Analysis of tech stacks from 2,469 companies that use Housecall Pro
Commonly Paired Technologies
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Shows how much more likely Housecall Pro customers are to use each tool compared to the general population. For example, 287x means customers are 287 times more likely to use that tool.
I noticed something striking in this data: Housecall Pro users are field service businesses that have outgrown basic tools and are actively seeking operational sophistication. The presence of Procore, ServiceTitan, and Jobber tells me these are home service contractors and trades companies managing crews in the field who need real-time scheduling, dispatching, and job management capabilities.
The ServiceTitan pairing is particularly revealing. Companies using both ServiceTitan Marketing Pro and Housecall Pro are likely larger home service operations testing different platforms or running them side by side for different service lines. ServiceTitan is the heavyweight enterprise solution, so seeing it appear 76 times more often suggests Housecall Pro attracts companies either evaluating alternatives to ServiceTitan or supplementing it for specific use cases. The Procore connection reinforces this, as it's project management software for construction trades. These companies are coordinating complex, multi-day jobs with materials, permits, and subcontractors. Apple Maps appearing 3.6 times more frequently makes perfect sense for the routing and navigation needs of mobile technicians.
The full stack reveals operationally focused businesses that are marketing aware but not marketing led. The presence of Trustindex.io for reputation management shows they understand the importance of online reviews in local service businesses. These appear to be growth stage companies, past the startup phase but still mid-market, who need professional tools without enterprise complexity or cost. They're investing in efficiency and customer experience rather than aggressive outbound sales technology.
👥 What types of companies is most likely to use Housecall Pro?
Source: Analysis of Linkedin bios of 2,469 companies that use Housecall Pro
Company Characteristics
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Shows how much more likely Housecall Pro customers are to have each trait compared to all companies. For example, 2.0x means customers are twice as likely to have that characteristic.
Trait
Likelihood
Industry: Specialty Trade Contractors
95.3x
Industry: HVAC and Refrigeration Equipment Manufacturing
89.4x
Industry: Consumer Services
21.5x
Country: US
2.6x
Company Size: 2-10
1.2x
I noticed that Housecall Pro's typical customers are home service contractors who perform hands-on work at customer locations. These aren't retail businesses or software companies. They're plumbers fixing sewer lines and water heaters, HVAC technicians installing furnaces and air conditioners, electricians rewiring homes and upgrading panels, and occasionally adjacent trades like junk removal, waterproofing, or duct cleaning. They serve both residential and commercial clients, though residential seems to dominate. These are businesses where someone drives a truck to your house to solve an immediate problem.
These are established small businesses, not startups. The typical company has 2 to 50 employees, with most clustering in the 2 to 10 range. Many mention 10, 20, or even 50 years in business. They're licensed, bonded, and insured. They're not seeking venture funding or trying to disrupt an industry. They're mature enough to have systems and processes but small enough that owners often answer phones directly or work in the field themselves.
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