Companies that use Frontify

Source: Analysis of 100 job postings that mention Frontify

My analysis shows that Frontify purchasing decisions are driven primarily by creative leadership and brand management roles. Creative Managers (10%), Directors of Design/Creative (7%), and Brand Managers (6%) make up the core buying personas. These leaders are focused on scaling creative operations, maintaining brand consistency across global teams, and building systematic approaches to design governance. Their strategic priorities center on managing distributed teams, supporting rapid growth, and ensuring cohesive brand experiences across digital and physical touchpoints.

The day-to-day users are predominantly Graphic Designers (17%) and Product Designers (7%), along with marketing coordinators, content managers, and UX designers. These practitioners use Frontify as their central hub for accessing brand assets, design templates, and guidelines. They're executing campaigns, creating localized content, managing social media, designing web experiences, and producing everything from presentations to event collateral. The platform supports workflows that span from initial creative concepting through final asset delivery and archiving.

The pain points reveal a consistent need for scalable creative infrastructure. Companies describe wanting to "ensure brand execution is aligned with strategy," "maintain consistent brand implementation across all touchpoints," and build "user-friendly tools for implementation." Several postings emphasize the challenge of "keeping design files organized and adhere to established standards" and ensuring "assets, templates, users, and processes are working effectively and efficiently." These organizations are clearly struggling with creative chaos as they scale globally and need systematic governance without sacrificing creative quality or speed.

Source: Analysis of tech stacks from 1,439 companies that use Frontify

I noticed something fascinating about Frontify users: they're overwhelmingly enterprise companies with sophisticated digital operations and a serious focus on brand consistency across complex organizations. The presence of tools like Adobe Audience Manager and Qualtrics tells me these aren't small startups. They're established companies managing multiple customer touchpoints and investing heavily in understanding their audiences at scale.

The pairing of Frontify with Docker Hub is particularly revealing. These companies are running modern development operations where brand assets need to be programmatically accessed and deployed across digital products. They're not just creating brand guidelines for a marketing team to reference manually. They're embedding brand standards directly into their development workflows. The strong correlation with Go1 and Proofpoint Security Training suggests large employee bases that need consistent onboarding and training, which makes sense when you're trying to maintain brand standards across hundreds or thousands of team members.

My analysis shows these are definitively enterprise-led organizations, likely in growth or mature stages rather than early startup phase. The combination of Onelogin for identity management, extensive security training tools, and enterprise feedback systems like Qualtrics points to companies with formal processes, compliance requirements, and distributed teams. They're marketing-led in the sense that brand consistency is a priority worth investing in specialized tools, but they're operationally sophisticated enough to integrate those brand standards into technical infrastructure.

Source: Analysis of Linkedin bios of 1,439 companies that use Frontify

I noticed that Frontify's customers span an incredibly diverse range of industries, but they share a common thread: they're established organizations with strong brand identities that need to maintain consistency across multiple touchpoints. These aren't just tech companies. I'm seeing luxury hotels like Corinthia and W Hotels, major retailers like Wren Kitchens, professional sports teams like Wrexham AFC and the FIA World Rally Championship, construction firms, law practices, healthcare systems, and even a denim icon like Wrangler. What unites them is that they all have physical or digital products, services, or experiences that require cohesive brand presentation.

Most of these companies are mature, established enterprises. The employee counts skew toward 51-200 and 201-500 ranges, with many noting decades of operation (some over years old). Very few show venture funding, and when they do, it's modest. These aren't scrappy startups. they're organizations with legacy to protect and scale to manage.