Companies that use Entrata

Source: Analysis of 100 job postings that mention Entrata

I noticed that Entrata buyers span across property operations and marketing leadership, with Directors of Operations at 14%, Directors of Marketing at 11%, and Property Managers at 9%. These decision makers are focused on portfolio-level performance, with strategic priorities around maximizing occupancy, optimizing revenue management, and scaling operations efficiently. Many postings emphasize the need to manage technology stacks across multiple properties, suggesting buyers are seeking consolidated platforms that can handle enterprise-level complexity.

The day-to-day users are predominantly onsite teams including Community Managers (8%) and Leasing Consultants (7%) who handle resident-facing activities. These practitioners use Entrata for lead management, application processing, lease documentation, work order tracking, and financial reporting. I saw consistent mentions of maintaining accurate records in property management systems, processing applications and renewals, coordinating maintenance requests, and managing resident communications throughout the leasing lifecycle.

The pain points reveal a strong need for operational efficiency and data visibility. Companies repeatedly mention goals like "maximize rental revenue performance," "ensure accurate financial tracking and reporting," and "optimize pricing strategies through the use of data analysis." One posting specifically called for someone to "ensure reporting tools are effective" while another emphasized the need to "manage and optimize the marketing budget" with "ROI tracking." These phrases signal that buyers want Entrata to deliver measurable business outcomes through better data and streamlined workflows.

Source: Analysis of tech stacks from 360 companies that use Entrata

I noticed that Entrata users operate property management and real estate businesses at a significant scale. The presence of Appfolio (298.3x more likely) is the clearest signal here since it's also property management software, suggesting these companies either manage diverse property portfolios requiring multiple systems or are in the midst of evaluating alternatives. The combination of enterprise-grade collaboration and compliance tools tells me these are established real estate operators managing complex portfolios with serious regulatory requirements.

The pairing with Box Enterprise makes perfect sense for property management companies that handle massive volumes of leases, tenant documents, maintenance records, and compliance paperwork. These businesses need secure, enterprise-level document management. Similarly, Navex One's 53.4x correlation points to companies dealing with substantial compliance and risk management needs, which tracks perfectly for real estate operators navigating fair housing laws, safety regulations, and corporate governance. Workday appearing 141.8x more often suggests these aren't small operations but rather companies with hundreds or thousands of employees across multiple properties who need sophisticated HR and financial management.

The full stack reveals operations-heavy companies in a mature growth stage. They're investing in enterprise software across every function, from property operations (Entrata) to workforce management (Workday) to project coordination (Smartsheet). These aren't scrappy startups or product-led companies. They're established businesses with complex operational needs, significant compliance requirements, and distributed teams that need robust communication tools like Zoom Business.

Source: Analysis of Linkedin bios of 360 companies that use Entrata

I noticed that Entrata's typical customers are property management companies and real estate investment firms focused on multifamily residential housing. These aren't tech companies or manufacturers. They own, operate, and manage apartment communities, student housing, and workforce housing. Many are vertically integrated, meaning they handle everything from acquisition and development through construction, leasing, and day-to-day property management. Some manage a few hundred units while others oversee portfolios of tens of thousands of apartments across multiple states.

Most of these companies are mature, established businesses. I see founding dates going back to the 1960s, 1970s, and 1980s. Employee counts typically range from 50 to 500, with property portfolios measured in thousands of units and billions in assets. These aren't startups seeking product-market fit. They're stable operators managing substantial real estate portfolios over decades. Very few show venture funding, and when funding appears, it's usually debt financing for acquisitions, not equity rounds.