Companies that use Dock

Source: Analysis of Linkedin bios of 1,020 companies that use Dock

I noticed Dock's typical customers are B2B software companies building tools that solve operational complexity. These aren't consumer apps. They're building platforms for other businesses: workforce management systems, procurement software, CRM solutions, analytics tools, compliance platforms. Many describe themselves as providing "end-to-end" or "all-in-one" solutions that consolidate fragmented processes into unified systems.

These are predominantly growth-stage companies. While employee counts range from tiny teams to thousands, the funding data tells the real story. I see lots of Series A through Series C rounds, with funding amounts typically between $10M and $100M. Many fall in the 50-200 employee range, that classic scaling zone where companies have product-market fit but are expanding rapidly. Even unfunded companies here tend to have 10-50 employees, suggesting bootstrapped but established businesses rather than garage startups.

A salesperson should understand these customers are fighting similar battles. They're selling complex software to other businesses, often with long sales cycles and technical evaluations. They need to demonstrate value clearly because their own customers are scrutinizing ROI. They're growing fast enough that internal processes matter, coordination across teams is hard, and things like sales enablement, customer onboarding, and deal tracking actually impact their bottom line. They understand software workflows because they build them.

Source: Analysis of tech stacks from 1,020 companies that use Dock

I noticed something striking about companies using Dock: they're running sophisticated B2B sales operations with a heavy focus on buyer enablement and revenue acceleration. This combination of tools tells me these are growth-stage companies selling complex products with longer sales cycles, and they're investing heavily in making those cycles more efficient and predictable.

The pairing with Rocketlane is particularly telling. Since Rocketlane handles customer onboarding and implementation, these companies clearly have involved post-sale processes. They're using Dock to manage the buying journey, then immediately transitioning to Rocketlane for delivery. The appearance of Chili Piper and Qualified together suggests an obsession with speed-to-lead: they're capturing intent signals and routing meetings instantly. When you add Mindtickle for sales enablement, I see companies that are scaling their sales teams rapidly and need to get reps productive quickly while maintaining consistency in complex sales motions.

The full stack reveals these are definitively sales-led organizations, likely in the $10M to $100M revenue range. They're past the scrappy startup phase where founders close every deal, but they haven't plateaued into enterprise bureaucracy. The presence of Outreach alongside Qualified shows they're running multi-threaded approaches, combining outbound prospecting with inbound conversion. They need tools like Dock because their deals involve multiple stakeholders, lengthy evaluations, and tons of back-and-forth that traditional methods can't handle efficiently.

A salesperson approaching Dock's typical customer should understand they're talking to a VP of Sales or Revenue Operations leader who thinks systematically about the entire revenue engine. These buyers already believe in building a best-in-class tech stack. They're not penny-pinching on tools if those tools drive pipeline velocity and win rates. Focus the conversation on metrics like sales cycle length, deal transparency, and buyer experience rather than basic feature comparisons.