Companies that use BullsEye

Source: Analysis of tech stacks from 42 companies that use BullsEye

I noticed that companies using BullsEye are heavily invested in identifying and tracking anonymous website visitors. The presence of tools like RB2B, Lead Feeder, and Apollo.io Website Visitor Tracker tells me these are B2B companies obsessed with turning cold traffic into qualified leads. They're not waiting for forms to be filled out. Instead, they're running aggressive account-based strategies that start the sales process the moment someone lands on their site.

The pairing of Vector.co and LiveIntent is particularly revealing. Vector.co helps companies build enriched contact databases, while LiveIntent specializes in email identity resolution. Together with BullsEye, this suggests a company trying to capture every possible signal about who's visiting their site, match those visitors to real people and companies, and immediately activate that data through outbound campaigns. The addition of ZoomInfo reinforces this, since it provides the firmographic and contact data needed to quickly move from "someone from Acme Corp visited our pricing page" to "let me call their VP of Sales."

My analysis shows these are definitively sales-led organizations, likely in the 20-500 employee range where they have dedicated SDR or BDR teams but still need to be scrappy about pipeline generation. They're not large enough to rely purely on brand or inbound, so they've built a tech stack that essentially weaponizes their website traffic. Every visitor becomes a potential prospect to chase.

Source: Analysis of Linkedin bios of 42 companies that use BullsEye

I noticed BullsEye attracts a diverse range of B2B service providers and technology companies. These aren't consumer brands. They're businesses selling to other businesses: marketing agencies helping clients with content and lead generation, IT consultancies implementing enterprise software, SaaS platforms solving specific workflow problems, staffing firms, logistics providers, and specialized tech companies building everything from AI tools to identity management systems. Many operate in the "invisible middle" of the business world, enabling other companies to function better.

These are predominantly growth-stage companies in the 11-200 employee range. A few larger enterprises appear (DDN at 1,339 employees, UNIS at 754), but most sit in that expanding middle zone where they've proven product-market fit and now need to scale operations. The funding signals support this: when disclosed, it's typically Series A/B or smaller rounds under $30M. They're past the scrappy startup phase but not yet massive corporations. Many emphasize credentials and partnerships (ISO certifications, "Gold Partner" status) to establish legitimacy.