Companies that use Boulevard

Source: Analysis of Linkedin bios of 2,209 companies that use Boulevard

I analyzed these companies and found that Boulevard serves primarily beauty, wellness, and medical aesthetics businesses. These are hands-on service providers: med spas offering Botox and fillers, hair salons doing cuts and color, facial bars, barbershops, massage and body treatment spas, and laser centers. They're not selling products as their core business. They're delivering personalized, in-person treatments where clients book appointments and show up to their physical locations.

These are predominantly small, established local businesses. The vast majority have 2-10 or 11-50 employees, with almost no funding data listed. They're not venture-backed startups. They're mature, profitable service businesses that have been operating for years, often 5-20 years based on the bios. A few like Heyday, Glowbar, and Chillhouse are scaling multi-location concepts with some funding, but those are exceptions. The typical customer is a single-location or small multi-location operator.

Source: Analysis of tech stacks from 2,209 companies that use Boulevard

I analyzed the tech stack data and found that Boulevard serves appointment-based beauty and wellness businesses, particularly salons, spas, and similar service providers. The strong correlation with Vagaro and Phorest, both salon management platforms, makes this clear. These companies need specialized booking and client management tools, and they're often comparing or migrating between different solutions in this category.

The presence of Apple Maps alongside Boulevard tells me these are local, brick-and-mortar businesses where location discovery matters enormously. Customers need to find them physically, not just online. Later and Dash Hudson appearing frequently reveals these companies invest heavily in visual social media marketing, which makes perfect sense for beauty businesses that rely on before-and-after photos, styling showcases, and aesthetic content to attract clients. Faire's presence suggests some of these businesses also retail beauty products, needing wholesale marketplace access to stock their shelves with boutique brands.

The full picture shows marketing-led organizations at the small to mid-market level. They're not enterprise software buyers, but they're sophisticated enough to use specialized marketing tools beyond basic social posting. They understand that Instagram and visual platforms drive their business, so they invest in content scheduling and analytics. These aren't product-led companies since their service is inherently personal and local. Growth happens through local reputation, social proof, and consistent client experiences.