Companies that use Adjust

Source: Analysis of Linkedin bios of 8,101 companies that use Adjust

I noticed that Adjust's typical customer operates in highly competitive digital consumer markets where mobile apps are the primary product or critical distribution channel. These companies span mobile gaming studios, fintech platforms (crypto wallets, banking apps, investment platforms), e-commerce retailers, food delivery services, ride-hailing apps, fitness and wellness apps, and digital content platforms. What unites them is that they're building products where user acquisition, retention, and monetization through mobile apps is fundamental to their business model.

These companies span the full spectrum of maturity. There are pre-seed startups with under 10 employees like Kompanion Care and Bleap, venture-backed growth companies like Praktika.ai (Series A, $35.5M) and Picsart (Series C, $130M), and massive established enterprises like Vietnam Airlines (10,000+ employees) and KCB Bank Group (5,000-10,000 employees). However, the majority cluster in the scaling phase: Series A through C companies with 50-500 employees, actively expanding their user bases and geographic footprints.

Source: Analysis of tech stacks from 8,101 companies that use Adjust

I noticed that companies using Adjust are heavily focused on mobile app growth and user acquisition at scale. The overwhelming presence of AppsFlyer and Branch alongside Adjust tells me these are companies that treat mobile apps as their primary product or revenue channel. They're investing seriously in attribution, deep linking, and understanding exactly which marketing channels drive valuable users. This isn't a side project for them. Mobile is the business.

The pairing with AppsFlyer is particularly revealing. Companies are using multiple attribution platforms simultaneously, which suggests they're either running sophisticated cross-validation strategies or they've inherited different tools through acquisitions and growth. Branch appearing so frequently makes perfect sense because once you know where users come from (Adjust), you need to ensure those users land in the right place within your app with a seamless experience. Criteo's presence indicates these companies are running paid user acquisition campaigns across multiple channels and need robust tracking to measure ROI. The inclusion of Amplitude shows they're not just acquiring users but deeply analyzing in-app behavior and retention patterns.

My analysis shows these are marketing-led growth companies, likely Series B and beyond based on the sophistication and cost of this stack. They're spending serious money on paid acquisition and need industrial-grade analytics to justify that spend. The presence of Docker Hub suggests they have mature engineering teams building the infrastructure to handle data pipelines between all these tools. These aren't early-stage startups experimenting with growth. They're scaling machines optimizing every dollar spent.